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Associate Of Science- (Mass Communication & Media Studies)

Associate in Mass Communication and Media Sudies consists of 66 Credit Hours.

This dergraduate program equips the students with the knowledge to effectively meet the challenges of tomorrow. The students learn about mass communications and its progressive development. In the current scenario where the local media has grown rapidly in a short span of time and there is an acute shortage of qualified media professionals, the significance of this program has increased manifold. After completing their coursework, the students can be hired by radio stations, TV channels, production houses, newspapers and magazines. Be expert in Communication and Media Studies through specifically designed modules.

Foundation Courses
(Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.
PERSONALITY GROOMING
Module I
This course introduces students to information and communication technology in a business environment and builds a foundation of digital literacy skills necessary for success in a technology driven society. Students develop skills in word processing, spreadsheet, database, desktop publishing, presentation software, and website designing. Throughout the course, the emphasis is on digital literacy, effective electronic research and current issues.
A course in reading, writing, reflection and discussion, emphasizing rhetorical analysis and strategies for focusing, developing, and organizing writing. Special attention is also given to strategies for writing, revising and editing. In all, the course implies a general introduction to the principles of writing with emphasis on writing process, thesis, context, purpose and audience.
This course aims to familiarize students with the principles of making different kinds of oral presentations and speeches. Students study how to make an outline, collect data and organize it to develop clarity. After generating ideas and finalizing topics, the students deliver speeches and learn to manipulate body language, tone, voice variation, etc. Gradually, the students gain confidence and overcome the fear of public speaking.
A comprehensive history of Pakistan is taught starting from pre- independence period. The second part of the course focuses on the basic Islamic concepts.
This objective of the course is to give guidelines that focuses on techniques of investigation, reporting, and feature writing. The students will be able to understand the skills of writing for news stories and how to grab the attention of readers through creative writing. The importance of inverted pyramids and how to write heads will be the features of the course.
INTRO TO COMM. & MEDIA STUDIES
Module II
This course aims at helping students to understand the importance of effective interpersonal communication in initiating, developing and sustaining the various aspects of interpersonal relationship in personal and professional lives. It helps them to interact conveniently and freely with people of different strata of society.
The objective of the course is to guide the students about various phases of mass media development and its history. The importance of mass media in the development of human and democratic rights and impact of mass media on culture will be focused. The course will promote positive changes in knowledge, attitudes and behaviors among the students.
The objective of the course is to investigate methods for the communication of information from a sender, along a channel to a receiver. The students will know what the various forms of entropy are, and will be able to manipulate them.
Statistics Cum Mathematics
At the end of the course, the learners will be able to teach Urdu effectively in an innovative, interesting and interactive manner, to make the content of Urdu language acquisition skills including vocabulary, and grammar easily comprehensible for students, to analyze teaching skills through micro teaching.
Module III
The course helps students to develop their business writing skills in letter writing, memo writing and to familiarize students with the purpose, format, classification, planning and organization of commercial correspondence.
Contemporary Mass Media
The objective of the course is to highlight different phases of development of mass media in Pakistan. The growth, restrictions and the influence of mass media on people will be critically analyzed. A history since independence and current rapid changes in media will be the areas of study. Students will be able to understand the rapid changes in news, entertainment, and advertising will be the core areas of teaching.
Media Ethics And Laws
Entrepreneurship In Media
Module IV
The objectives of this course are to sharpen intellect of the students, develop their reasoning ability, strengthen their understanding, and promote clear thinking. The course also focuses on enabling students to distinguish sound reasoning from fallacious reasoning.
Documentary Making
Featured, Column & Editorial Writing
National & International Affairs
Production Technique
Internship
Internship 6-8 Weeks
Start On 2019-01-21
Total Credit Hours 66 Credit Hours
Degree Associate Degree Program

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