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Associate Of Science- (Organizational Communication)

Associate of Science in Organizational Communication consists of 69 Credit Hours.

This program enables the students to learn how communication affects the organizational structure and change. The coursework for this program includes business management, intercultural communication and organizational psychology, letting the students analyze how the organizational culture is created, maintained and influenced. This program also teaches them the basic functions of management i.e., planning, organizing, leading and controlling, besides the role of moral codes and ethics in managerial decision-making.

Foundation Courses
(Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.
(Placement in this course is subject to the result of the University Placement Test) This course focuses on understanding of the English language to prepare the students at intermediate level of language skills including reading, writing, speaking and listening.
Module I
This course introduces students to information and communication technology in a business environment and builds a foundation of digital literacy skills necessary for success in a technology driven society. Students develop skills in word processing, spreadsheet, database, desktop publishing, presentation software, and website designing. Throughout the course, the emphasis is on digital literacy, effective electronic research and current issues.
A course in reading, writing, reflection and discussion, emphasizing rhetorical analysis and strategies for focusing, developing, and organizing writing. Special attention is also given to strategies for writing, revising and editing. In all, the course implies a general introduction to the principles of writing with emphasis on writing process, thesis, context, purpose and audience.
This course aims to familiarize students with the principles of making different kinds of oral presentations and speeches. Students study how to make an outline, collect data and organize it to develop clarity. After generating ideas and finalizing topics, the students deliver speeches and learn to manipulate body language, tone, voice variation, etc. Gradually, the students gain confidence and overcome the fear of public speaking.
A comprehensive history of Pakistan is taught starting from pre- independence period. The second part of the course focuses on the basic Islamic concepts.
Introduction to Organizational Communication
Module II
This course aims at helping students to understand the importance of effective interpersonal communication in initiating, developing and sustaining the various aspects of interpersonal relationship in personal and professional lives. It helps them to interact conveniently and freely with people of different strata of society.
The course helps students to develop their business writing skills in letter writing, memo writing and to familiarize students with the purpose, format, classification, planning and organization of commercial correspondence.
It provides tools for understanding how and why our society functions; impact of social institutions on individual lives, and the challenges of social interaction between individuals in a society. A major objective of this course is to develop sociological imagination and enhance the understanding of the linkage between the individual and forces within the larger society.
The focus of attention in the course is on learning fundamental principles of management and on managing people and organization in a historical perspective as well as in the contemporary world. Students are expected to develop analytical and conceptual framework of how people are managed in small, medium and large public and private national and international organizations.
In the modern business environment, public relations communication forms an integral part of the marketing strategy of many business organizations. The constant interaction public relations practitioners have with stakeholders, both internally and externally, makes a significant contribution towards establishing a favorable image among customers and clients.
Module III
This course gives an overview of the social system, economy as integral part of the social system, economic agents and economic problems, basic concepts such as commodities, income and resources, production and consumption, exchange and distribution. It also covers the price mechanism of firms, consumer behavior, and industries, production and cost functions and market structure.
Report writing is an essential part of communication in a business environment. The course is a blend of theory and practice. Various types of reports, their purpose, planning and writing are the key features of this course. The course is student-centered by nature as it provides ample opportunity to the students to compose reports on different topics in simulated business contexts.
It will introduce the students to the study of human mind and behavior by researching and establishing both general principles and specific cases. In this, they will explore concepts such as perception, cognition, attention, emotion, personality and behavior, brain functioning and interpersonal relationships
The course introduces key concepts of corporate reputation management and evaluates effectiveness of various policies pursued for promoting and protecting it. The role of media, communications, and crisis management and corporate responsibility are also examined.
Module IV
In this course, students study concepts of inflation and unemployment, macroeconomic variables and their mutual relationship. It also covers national income, components of aggregate demand, money and banking, public finance and taxation, international trade, etc.
The course concentrates upon the impact of social, political and legal systems on business process with main thrust on the legal environment in business and topics such as company laws, consumer-environment relationship between businesses, government and society and more specifically on the changing environment of business.
The objective of the course is to develop the journalistic flair of writing among students. So that they may be able to write according to present day requirement of Media
The objective of the course is to investigate methods for the communication of information from a sender, along a channel to a receiver. The students will know what the various forms of entropy are, and will be able to manipulate them.
At the end of the course, the learners will be able to teach Urdu effectively in an innovative, interesting and interactive manner, to make the content of Urdu language acquisition skills including vocabulary, and grammar easily comprehensible for students, to analyze teaching skills through micro teaching.
Module V
Start On 2018-08-27
Total Credit Hours 69 Credit Hours
Degree Associate Degree Program

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