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Bachelor of Science – (Communication Design)

Preparatory Courses
(Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.


Module I

Materials (2D & 3D)


History of Art & Design
Computer Skills & Multimedia
Introduction to Media
Drawing & Perspective
Study of Islamic Art
Module II
Principles of Color & Design
Concept Art
The students will be able to independently use the software such as SPSS. It will help the students in their research work. As well as to we prepare students, not only for majoring in mathematics, with the essential tools of calculus to apply the concept and use techniques in their respective disciplines.
Story Boarding and Idea Development
In this course students will learn functions, history and development of Radio, TV and Film. This course will also provide basic understanding of digital media and practical skills as well.

The course will focus on lighting, composition, framing, rule of third, patterns and repetitions and angles necessary for good photography. The emphasis will be on the studio photography and. outdoor shoot. Functions of still camera and various photographic lens and their use will be focused during the studies. Shoots for portrait, wild life, nature and landscapes will be the core part of learning. Students also learn Adobe Light room and Photoshop for image editing in this course.

Module III
Typography – I

Pre-Press Production
English Composition
Concepts of Graphics Design
Photography – II
History of Ideas
Module IV
Typography – II

Fundamentals of Film Making
Production Technique
Urdu Adab
Contemporary Art
Module V
Philosophy and History of Advertising its impact on consumer and various genres of Advertising will be the part of teaching. Production of TV Commercial print advertisement and Digital advertisement will be focused during the teaching process. Graphic designing and its importance in the contemporary Advertising will be highlighted to its fullest. Copy Writing and how to write creative Tag Line will be the necessary part of the teaching. Importance of Public Relation and satisfaction of a client will be highlighted during the course. Hazards of over Public Relation and less Public Relation will be focused.

Design Studio  – I
Fundamental Animation
Digital Image Manipulations
Art in the Time of Raj  / Mughal Art
Web Media
Module VI

Design Research Methods
Entrainment Design
Visual Communication
Web Design & Development
Module VII
Visual Narrative
Information Design
Multimedia Studio
Media Psychology
Dissertation – I
Editorial Design
Module VIII
Digital Marketing
Students are required to write a research project in a core area of analysis under the supervision of research director. The research question under investigation may have either theoretical or practical application of counseling significance. In this semester, you will polish your research proposal with recommended research supervisor. This project has been divided into two parts; Dissertation-1 & Dissertation- II.

Start On -
Duration 4 Years
Level Beginner
Total Credit Hours 135 CREDIT HOURS
Degree Under Graduate

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