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Bachelor of Science – (Mass Communication and Media Studies)

Preparatory Courses
(Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.


Module I
This course introduces students to the terms, analytical techniques, and interpretive strategies commonly employed in cultural studies. Emphasis is on interdisciplinary approaches to exploring how cultural processes and artifacts are produced, shaped, distributed, consumed and responded in diverse ways. Through discussion, research and writing, class members investigate these varied dimensions of culture; learn to understand them in their broader social, aesthetic, ethical, and political contexts.
This course is aimed at introducing the students to computer technology and techniques with the view to acquaint them with it use in Print and electronic Media. It focuses on the use of various software a journalist can use while practicing journalism (print/television/radio) in daily routine. However, this course will only provide the basic introduction of the said soft-wares as in the advance course students will learn the various other aspects in detail. The students will provide understanding of MS-Office.
This course is designed to provide basic information about Islamic Studies, to enhance understanding of the students regarding Islamic civilization and to improve their knowledge about the Issues related to faith and religious life. Whereas, This course will be focused to develop vision of Historical Perspective, Government, Politics, Contemporary Pakistan, Ideological Background of Pakistan.  To study the process of governance, national development, issues arising in the modern age and posing challenges to Pakistan.
The primary objective of the course is to explore various approaches to measuring, drawing, shading and rendering.  Emphasis will be placed on developing the student’s ability to see and understand how to create realistic representations of spaces and forms.

This objective of the course is to give guidelines that focuses on techniques of investigation, reporting, and feature writing. The students will be able to understand the skills of writing for news stories and how to grab the attention of readers through creative writing. The importance of inverted pyramids and how to write heads will be the features of the course.

The main objective of this course to introducing the students with basic concept of communication and mass communication. This course further enables the students to understand the communication process and distinguish among various mass media.
Module II
This competency-based training provides students an introduction regarding cinema productions by using digital camcorders and non-linear editing software. This project-based course emphasizes confidence and competence building strategies to train students on these digital video tools as well as video techniques, pre-production planning, scripting and story organization. In addition to class hours, additional hours and homework will be required outside of class time.
The overall aim of this course is to introduce students to skills of social media tools in context to its emergence with media science. It also aims to introduce key concepts and social platforms that have changed the media scenario that it’s used to be. Using the representation of the virtual community as a focus, students will be introduced to ideas of the collective resourcing, user defined content. By the end of the course students will be able to apply a range of social media tools and collaborative platforms of shared resources and will have an expertise to actively take part in creation of online media platforms, creation of community centric social media platforms supporting field of media production and reporting.
In this course students will learn how a storyboard is conveyed into visual version of the script and make the visual action of a sequence in a logical narrative. As well as students will be able to design and present storyboards for topics including commercials, film and television titles and video presentations.
To prepare the students, not majoring in mathematics, with the essential tools of calculus to apply the concept sand the techniques in their respective disciplines.
An overview of the development, regulation, economics, social impact, and Industry practices in electronic media. This will provide basic digital media understanding as well.
Photography course is a comprehensive program that will teach students how to take control of still camera. Students will learn the all storytelling through practice and secrets of exposure, lighting and lenses. Students will receive training on proper composition as students learn how professional photographers create the perfect shot in all conditions. The course offers an introduction to a wide variety of different photographic genres – events, nature, landscapes, wildlife, portraits, studio, still life and more.
Module III
Goal of this course is to develop a clear concept of visual design based on written material, and understand the process involved in realizing that vision. Moreover, set designing will be the essential part of the study. In this course principle and techniques of Art Direction will be studied then students will be able to work on briefs, delivers effective concepts and ideas. Students will also expand their creative skills as a visual artist, including crosswise thinking and overall work performance.

The aim of this to provide advance knowledge about today’s most of the professional and broadcast production and post production done locally and internationally is based on digital media involving sophisticated hardware and software editing tools.
Students learn and apply fundamentals of various software applications (such as Illustrator and Photoshop), web design, image editing, drawing and graphics. Classroom activities will include reading, research, projects, and problem solving. Students will often work in teams but will be expected to complete individual assignments in relation to the team’s work.
Students will learn about their legal rights and obligations. The course will educate students on how to publish information without violating defamation and invasion of privacy, how to gather information to avoid legal and/or ethical trouble and how to deal with subpoenas. In addition, in an ever evolving fast and competitive digital space, the course also will explore the temptations of sloppy and unethical.
To develop work and concepts based on professional creative approaches and techniques, to create polished more refined graphic design pieces. Moreover, this also provides Introduction, exploration and analysis of sound design as both an artistic and technical process. Importance of vocal and composition of music will be the core area of the study.
The objective of the course is to develop an understanding among the students of development of Cinema in various phases and history. The evolution of film making from silent to sound advancement in the field will be the core objectives of the course.
Module IV
Essentials of Writing Best Practices. Overview of the Mass Communications Media, General (common) characteristics, Specifics of Cinema, Television, Radio etc., Basics of script writing. Introduction to script writing according to the specifics of each particular medium.
Pupils to learn the basics of national language which are essential for spoken and written communication. To enhance language skills and develop critical thinking, A grammar component will serve as are media necessity to help overcome their common errors in Urdu Language.
In this course students will explore variety of forms of animation. Through hands on projects, you will experience the production of different forms and techniques of animation, including: Traditional Animation, 2D & 3D animations.
This course aims at describing national and international relations of Pakistan to develop a better understanding of world issues and conflicts. Democracy and politics of various countries will be the part of the study. Pakistan foreign relations with other countries will be the core area of teaching methodology. Current national and international topics & issues will be discussed in depth.
The basic objective of the course is to upgrade the students to have an up-date knowledge of TV production. This course will cover all steps of production process.
The course is designed to develop writing skills of the students for advanced journalistic writing like editorials, columns, features and other related genres. It would enable students to differentiate among various types of newspaper, magazine and online writings apart from the news. This course is also planned to train the students in such a way that they learn the basic techniques and principles of these writings for cyber media. Students also learn Word Press software for Blogging.
Module V
This course is designed to introduce students to the principles and techniques of advertising and public relations as currently practiced. Emphasis will be on the public relations and advertising processes and such activities that bring out student’s problem-solving approach and creativity in message construction.
The objective of course to prepare the students to identify different phases of mass communication theories development in the historical context. It will enhance their abilities to understand different intellectual foundations in the field of mass and visual communication. This course will explore the theoretical foundations of the media and the paradigm shifts in Mass Communication.
It is the beginning of the actor’s voyage of exploration to uncover the meaning and vision of any play and playwright to discover qualities of each character to best serve the vision of the play. It is imperative the student actor understands the expertise of acting, which requires a disciplined approach to voice, speech, movement, as well as an intellectual rigor in dissecting text, subtext, and style.
This course is designed to grow the idea of electronic/broadcast Journalism, for both Radio and Television News, and Current affairs program, what are the standards, how a Modern TV News are operate, what are the new software are use in News. What is flow of Broadcast new and rating and monitoring are support on TV- News system.
The course will be offered students a wide-ranging understanding of the different perspectives linked with the operation of a camera. The course introduces the different shots, lighting set-ups, latest equipment and techniques used by the cinematography Industry to achieve anticipated results. The course strongly encourages personal experiments through practical. Students will learn how to operate a camera efficiently, apply lighting and acquire sound.
Photojournalism is all about storytelling and communicating with pictures. The task of using a camera to convey ideas, thoughts and art.  During the course students will work on assignments that will emulate what it is like to be a newspaper photographer. Each student will shoot news, feature, sports and portrait assignments.
Module VI
In the first phase this course is intended to introduce students to the practical aspects of newspaper editing including use of copy editing, symbols and use of computer, condensation, verification of spellings and facts, headline writing, story selection and basics of page layout. This course further intends to help students to develop and improve re-writing skills with an emphasis on how to analyze, recognize and re-write the information provided in a filed story with a view to improve it. The student will also learn the art of layout designing and page making.
The course is designed to explore art and light of storytelling through the tools of different lighting fixtures and camera functions. Students will get hands on training by professional practicing faculty. They will master the language concepts that that is required to produce both and feature length narrative films.
This course is aimed at the student who shares a passion for storytelling and performance across the media of film and theater. Through this course, students will deepen your knowledge of practice, theory and craft across and between these genres. This course explores crossover influences and techniques shared between Film and Theater, while also giving students a situated understanding of the practical differences between these two creative industries.
The main objective of this course is to deliver understandings of media research. Course help students have a better understanding of the multiple implications of international communications, this course will adopt a mix-media approach in a cross-border assessment.
Module VII
TV Anchoring and Talk shows course will focus on the psychological determinants of effective communication, basic pronunciation and diction, voice modulation, camera friendliness and script writing. TV Anchoring and Talk shows course will also emphasis on the psychological determinants of effective communication, basic pronunciation and diction, voice modulation, camera friendliness and script writing.
This course provides an overview of the important phenomena of Development Communication and Development Support Communication. In general, the course will interpret and analyze the role of mass media in highlighting social development in the society. After studying this course, students will be enabled to have a better insight in DSC and will analyze the nature and treatment of media contents on developmental issues.
The students will be introduced to the basic concepts and modern trends of Psychology; focusing on the history and scope of the subject. The course will focus on different branches of Psychology and their implications for media psychology.
Students are required to write a research project in a core area of analysis under the supervision of research director. The research question under investigation may have either theoretical or practical application of counseling significance. In this semester, you will polish your research proposal with recommended research supervisor. This project has been divided into two parts; Dissertation-1 & Dissertation- II.
Module VIII
The course will be valuable as apart of career preparation for students interested in working in broadcasting and related industries such as advertising, media sales and public relations. For students with other career interests, this course will provide a firm foundation for understanding how the electronic media industries operate.
Students are required to write a research project in a core area of analysis under the supervision of research director. The research question under investigation may have either theoretical or practical application of counseling significance. In this semester, you will polish your research proposal with recommended research supervisor. This project has been divided into two parts; Dissertation-1 & Dissertation- II.
Electives: Advertising
In this course students will learn, how to produce a video commercial for promoting a product, service or brand. These video commercials go on air television or viral on social media platforms such as Facebook and YouTube. Students first shoot a digital commercial with either a professional camera or just a smartphone. This training will increase awareness & acquire new leads, nurture existing leads, and increase conversions. Students will also learn related software.
Copy writing is a unique style of writing for advertising and students will be asked to produce ad- campaign. Copy writing students will be able to develop sponsor communications messages to stimulus all categories of consumers. Students learn the basics of strategy development, creative thinking and marketing communications tools.
This course will provide students to the essentials of Television Commercials production. It will deliver students with the knowledge and skills of TVCs production, through experience to the theory, terminology, and procedure of single camera TVC production, including composition and editing techniques, camera operation, portable lighting, video recorder operation, audio control in the single and double-sound systems, film stock and digital video formats and editing. It also emphasized on the aesthetics and basics of copy, Story boarding, producing, and directing on location, integrating multimedia, and post-production.
The objective of this program is to cover the art and science of branding, and the strategies through which companies can create,capture, and sustain shareholder value through brands. Through a mixture of theory and real-world cases, the course examines brands from the perspectives of the cultures and consumers who help create them, and the companies that manage them over time.

Electives: Journalism
The objective of the course is to highlight the importance of broadcasting, 1V, Radio, video games and techniques used for transmitting and production will be taught. Broadcasting, equipment handling and its utilization will be the core areas of studies. After passing this course students will be able to use the various broadcasting equipment themselves.

The aim of the course will be to give knowledge about News gathering, elements of News and News value, developing relationships with stake holders and sources of News. Following the ethical standards, what to report and how to report will be discussed to larger extent. Writing stories for print and electronic media will be core area of the course. The art of Editing News stories including subbing will be taught during the course.
The course will discuss the multifaceted role of media in relation to violent conflicts and peace related issues that the media can play in diverse phases of conflicts. We will focus on the news categories and the journalistic coverage of conflicts. also inspects the art of reporting of war and violence (direct, structural, cultural) can be made more truthful and more beneficial by looking for the roots of conflict and highlighting possible solutions.
The course will enable the students to understand about in-depth story writing for News. It will enhance the skills for Investigative Journalism and will create a sense about doing analysis of stories which are not brought in lime light. The students will understand and will be curious about sensitive nature of stories the course intends to inculcate the difference between normal and investigative stories. The news room, whether electronic or print will be understandable and how they cope with investigative stories. The students will be able to write and produce investigative stories themselves.
Electives: Production
The objective of the course is to teach the students to produce documentary having interactional standard. Interview techniques and importance of locations and its selection will be practically taught. After the course the students will be able to produce documentaries on factual topics.

Direction and Director role in very significant in any T.V production. During the course the role of the Director with the other crew members will be highlighted. Difference between film Director and T.V. Director will be emphasized. The role of Western and Eastern Directors will be highlighted. The class will be told about various Directors working in the electronic media. The course will enable the students to have a good knowledge about T.V. Production and will be able to work using various tools easily.

The course will cover the most important aspects of the art and craft of writing for the screen. Topics covered will include techniques for generating ideas, the drafting process, classical screenplay structure, conflict, characterization, dialogue, how to write visually, how to analyze your own work as a screenwriter, dealing with notes/feedback, scene structure, rewriting and other tools of the trade. Teacher also discuss the business side of screenwriting, such as selling a script, working with agents, managers, producers, directors, casting agents, etc.
The course will focus on how hourly News is produced. The function of News Room, the role of Director News, Assignment Editors, Reporters, Copy Writers, Producers and NLE’s will be discussed. Running Order of News Bulletins and different phases of Production will be the part of Study. Software used during Production of News will be discussed.
This course covers the fundamentals of the process of set designing for the Television, film and developing the design from the initial script the course will also momentarily covers the business of design, working on musical and the other event venues for live shootings. Various Topics Such as cognition and visual perception; the aesthetics of visual media; methods for processing and manipulating information for visualization will also cover.
The main objective of this course to provide in-depth Knowledge in constructing three-dimension animation. It is a multipart interdisciplinary course of artistic manner and technological understanding, requiring an open creative approach from students. Throughout the class. The main software will be used in the class are: Cinema 4 D, 3Ds Max and After Effects for modeling, Rigging and animation as well as other related stages of the production stages.
This Course covers the essential principles of design and how to narrate to effective communication. It explores the media and tools that create imaging and how these tools are integrated into the image-making process. Topics include conceptual design, critical thinking in the creation of practical design, how design links to industry, human perception and the visual process, and the history of visual communication, from the symbols of the cave man to modern-day advertising.
In This Course students will discover advanced rendering and compositing techniques for 3D computer graphics. They will learn 3D scenes from preliminary storyboard, to per-visualization and motion capturing for completion, design scenes for post-production, including photo realistic materials and texturing, camera lighting techniques and chroma. Students also will learn world’s leading software such as Nuke, Fusion and After Effects. Students also learn advanced rendering and compositing methods for 3D computer visuals. Develop 3D scenes from initial storyboard, to per-visualization and footage capture, to completion.
Start On 2019-01-21
Duration 4 Years
Level Beginner
Total Credit Hours 135 CREDIT HOURS
Degree Under Graduate

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