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Programs

Bachelor of Science – (Mass Communication and Media Studies)

Preparatory Courses
(Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.

PERSONALITY GROOMING

Module I
Civilization and Cultural Studies program is basically focused on the emergence of civilization and the interactive role of social, cultural, political and economic forces in the development of civilization. It discusses the role of Western philosophy in relation to some of the world’s cultures and civilizations. It also throws light on the advent of media and its major role in shaping civilization and culture in early, high and late Middle Ages. The students will learn how civilization has been transformed by developments in diverse fields of life and how it’s shaping and changing human concerns and values with the passage of time. In this course, students will investigate varied dimensions of culture in its broader social, ethical and political contexts of different civilizations.
The objective of this course is to introduce students to technology and computer skills to become familiar with print and electronic media. It focuses on the use of different computer programs that journalists can use during daily routine journalism (press / television / radio). However, this course will provide a basic introduction to soft relaxation, such as students in different courses, to learn different aspects in detail. Students will be considered MS Office.
This course is designed to provide basic information about Islamic Studies, to enhance understanding of the students regarding Islamic civilization and to improve their knowledge about the Issues related to faith and religious life. Whereas, this course will be focused to develop vision of Historical Perspective, Government, Politics, Contemporary Pakistan, Ideological Background of Pakistan.  To study the process of governance, national development, issues arising in the modern age and posing challenges to Pakistan.
The chief objective of the course is to explore various approaches to measuring, drawing, shading and rendering.  Focus will be on developing the pupil’s ability to see and understand how to create realistic representations of spaces and forms.
This course goals to deliver students with the familiarity and practical skills required to successfully formulate to media content understand. Therefore, daily news reading habit development is the prime task of this course.
The main objective of this course to familiarizing the students with elementary thought of Media Studies and Mass communication. This course additionally empowers the students to know the communication process and differentiate between various mass media.
Module II

The course is devised in such a way that basic concepts of Film Making is clear in the minds of the student. Right from idea development to post production will be taught. Fundamental of Camera handling, scripting, selection of cast, direction, location, budgeting, hiring of the crew and story boarding will be focused.

Emergence of social media as a strong tool of communication and its impact on the society will be center point of the studies. Importance of various social media platforms and the changes due to it will be highlighted during the teaching. How social media is affecting the Government’s, Institutions, Politics, Business and Commercial activities and socio-economic life of common man will be the part of study.

In this course students will learn how a storyboard is conveyed into visual version of the script and make the visual action of a sequence in a logical narrative. As well as students will be able to design and present storyboards for topics including commercials, film and television titles and video presentations.

The students will be able to independently use the software such as SPSS. It will help the students in their research work. As well as to we prepare students, not only for majoring in mathematics, with the essential tools of calculus to apply the concept and use techniques in their respective disciplines.

In this course students will learn functions, history and development of Radio, TV and Film. This course will also provide basic understanding of digital media and practical skills as well.

The course will focus on lighting, composition, framing, rule of third, patterns and repetitions and angles necessary for good photography. The emphasis will be on the studio photography and. outdoor shoot. Functions of still camera and various photographic lens and their use will be focused during the studies. Shoots for portrait, wild life, nature and landscapes will be the core part of learning. Students also learn Adobe Light room and Photoshop for image editing in this course.

Module III
Goal of this course is to develop a clear concept of visual design based on written material, and understand the process involved in realizing that vision. Moreover, set designing will be the essential part of the study. In this course principle and techniques of Art Direction will be studied then students will be able to work on briefs, delivers effective concepts and ideas. Students will also expand their creative skills as a visual artist, including crosswise thinking and overall work performance.

The basic objective of the course will be to teach the students about the art of video editing using computer. Sound adjustment, editing of video clippings through various soft wares will be the part of studies. Production of News Packages, News videos, Current Affairs Shows and Entertainment Programs and Production of Promos and Teasers, digitally will be focused.
Students will learn and apply basics of diverse computer program applications (such as Animate, Illustrator and Photoshop), web management, picture modifying, drawing and illustrations. Students will frequently work in groups but will be expected to add up to individual assignments in association to the team’s work.
Students will learn about their legal rights and obligations. The course will educate students on how to publish information without violating defamation and invasion of privacy, how to gather information to avoid legal and/or ethical trouble and how to deal with subpoenas. In addition, in an ever evolving fast and competitive digital space, the course also will explore the temptations of sloppy and unethical.

The crux of the course will be to educate students about music composition for songs, TV-commercials, documentaries and Entertainment Programs. Notes and different Chords and where to use it will be taught. The course will guide the students about Singing and how to improve voice quality. Sound and its importance will be highlighted. The course will train the students about different Sound Designing software and their usage.

How cinema began, what is its history, and evolution of film making will be discussed in-depth during the course. Various phases of cinema and its growth will be the part of the studies. Silent era and introduction of sound in the movies during per-war and post- war era will be the important component of the course. The role of film directors, actors and all-time great movies and famous distributors will be accommodated in the teaching process.

Module IV
In this course each student will complete the first draft of Script. We have focused on the development of a detailed story outline and the writing of the first act. Students will extend their outline and first act into a finished script.
The course will enlighten the students about the Grammar, Prose and Poetry of Urdu Language. It will be enhancing the language skills and develop a better understanding of short stories of Urdu language. Famous writers, Poets and their work will be focused during study.
In this course pupils will investigate assortment of shapes of movement. Through hands on ventures, you may encounter the generation of diverse shapes and strategies of liveliness, counting: Conventional Movement, 2D & 3D Animation.
This course aims at describing national and international relations of Pakistan to develop a better understanding of world issues and conflicts. Democracy and politics of various countries will be the part of the study. Pakistan foreign relations with other countries will be the core area of teaching methodology. Current national and international topics & issues will be discussed in depth.
The aim of the course is to update the understudies to have an up-date knowledge of TV production This course will cover all steps of Production process.
On line Journalism is expanding at a rapid space, the course aims to train in such a way that the students could write for E-Paper, on line magazine and can also learn the art of blogging. The course will teach the students to write On line articles, columns and feature. All in all, the students will be provided a platform where they will learn the skills of Journalistic writing.
Module V
Philosophy and History of Advertising its impact on consumer and various genres of Advertising will be the part of teaching. Production of TV Commercial print advertisement and Digital advertisement will be focused during the teaching process. Graphic designing and its importance in the contemporary Advertising will be highlighted to its fullest. Copy Writing and how to write creative Tag Line will be the necessary part of the teaching. Importance of Public Relation and satisfaction of a client will be highlighted during the course. Hazards of over Public Relation and less Public Relation will be focused.
The objective of course to get ready the understudies to recognize diverse stages of mass communication hypotheses advancement within the authentic setting. It’ll upgrade their abilities to get it diverse mental establishments within the field of mass and visual communication. This course will investigate the hypothetical establishments of the media and the worldview shifts in Mass Communication.
This course serves as an introduction to the craft of acting for students through a basic introduction to a theory of acting and practice. Enabling the students to look at the actor’s self as an ‘instrument’ to be worked upon with physical and psychological implications of the term. Students would be introduced to solo work and ensemble work as well.
This course is designed to grow the idea of electronic/broadcast Journalism, for both Radio and Television News, and Current affairs program, what are the standards, how a Modern TV News are operate, what are the new software are use in News. What is flow of Broadcast new and rating and monitoring are support on TV- News system.
The course will be offered students a wide-ranging understanding of the different perspectives linked with the operation of a camera. The course introduces the different shots, lighting set-ups, latest equipment and techniques used by the cinematography Industry to achieve anticipated results. The course strongly encourages personal experiments through practical. Students will learn how to operate a camera efficiently, apply lighting and acquire sound.
The objective of the course will be to give better understanding among the students about the importance of photographs in journalism. The impact of photographs in web and online journalism will be understood. Capturing the pictures at the right moment for Newspapers will also be the core objectives. The focus will be on describing the clicks – caption writing.
Module VI
Within the to begin with stage this course is planning to present understudies to the viable viewpoints of daily paper altering counting utilize of duplicate altering, images and utilize of computer, condensation, confirmation of spellings and actualities, feature composing, story determination and nuts and bolts of page format. This course assists extraordinary to assist understudies to create and move forward re-writing abilities with an accentuation on how to analyze, recognize and re-write the data given in a recorded story with a see to progress it. The understudy will too learn the craftsmanship of format planning and page making.
The course is planned to sightsee art and light of storytelling through the tools of different lighting fixtures and camera functions. Students will get hands on training by professional practicing faculty. They will master the language concepts that that is required to produce both and feature length narrative films.
This course is aimed at the student who shares a passion for storytelling and performance across the media of film and theatre. Through this course, students will deepen your knowledge of practice, theory and craft across and between these genres. This course explores crossover influences and techniques shared between Film and Theatre, while also giving students a situated understanding of the practical differences between these two creative industries.
The core aim of this subject is to deliver understandings of media research. Course help students have a better understanding of the multiple implications of international communications, this course will adopt a mix-media approach in a cross-border assessment.
ELECTIVE – I
ELECTIVE – II
Module VII
In this course students will learn about mental determinants of compelling communication, fundamental elocution and lingual authority, voice balance, camera facing and how to read from teleprompter. Appearance, voice quality and in-depth research.
This course provides an overview of the important phenomena of Development Communication and Development Support Communication. In general, the course will interpret and analyze the role of mass media in highlighting social development in the society. After studying this course, students will be enabled to have a better insight in DSC and will analyze the nature and treatment of media contents on developmental issues.
The students will be introduced to the basic concepts and modern trends of Psychology; focusing on the history and scope of the subject. The course will focus on different branches of Psychology and their implications for media psychology.
Students are required to write a research project in a core area of analysis under the supervision of research director. The research question under investigation may have either theoretical or practical application of counselling significance. In this semester, you will polish your research proposal with recommended research supervisor. This project has been divided into two parts; Dissertation-1 & Dissertation- II.
ELECTIVE – III
ELECTIVE – IV
Module VIII
The course will be valuable as apart of career preparation for students interested in working in broadcasting and related industries such as advertising, media sales and public relations. For students with other career interests, this course will provide a firm foundation for understanding how the electronic media industries operate.
Students are required to write a research project in a core area of analysis under the supervision of research director. The research question under investigation may have either theoretical or practical application of counseling significance. In this semester, you will polish your research proposal with recommended research supervisor. This project has been divided into two parts; Dissertation-1 & Dissertation- II.
Electives: Advertising
In this course students will learn, how to produce a video commercial for promoting a product, service or brand. These video commercials go on air television or viral on social media platforms such as Facebook and YouTube. Students first shoot a digital commercial with either a professional camera or just a smartphone. This training will increase awareness & acquire new leads, nurture existing leads, and increase conversions. Students will also learn related software.
Copy writing is a unique style of writing for advertising and students will be asked to produce ad- campaign. Copy writing students will be able to develop sponsor communications messages to stimulus all categories of consumers. Students learn the basics of strategy development, creative thinking and marketing communications tools.
This course will provide students to the essentials of Television Commercials production. It will deliver students with the knowledge and skills of TVCs production, through experience to the theory, terminology, and procedure of single camera TVC production, including composition and editing techniques, camera operation, portable lighting, video recorder operation, audio control in the single and double-sound systems, film stock and digital video formats and editing. It also emphasized on the aesthetics and basics of copy, Story boarding, producing, and directing on location, integrating multimedia, and post-production.
The objective of this program is to cover the art and science of branding, and the strategies through which companies can create,capture, and sustain shareholder value through brands. Through a mixture of theory and real-world cases, the course examines brands from the perspectives of the cultures and consumers who help create them, and the companies that manage them over time.

Electives: Journalism
The objective of the course is to highlight the importance of broadcasting, 1V, Radio, video games and techniques used for transmitting and production will be taught. Broadcasting, equipment handling and its utilization will be the core areas of studies. After passing this course students will be able to use the various broadcasting equipment themselves.

The aim of the course will be to give knowledge about News gathering, elements of News and News value, developing relationships with stake holders and sources of News. Following the ethical standards, what to report and how to report will be discussed to larger extent. Writing stories for print and electronic media will be core area of the course. The art of Editing News stories including subbing will be taught during the course.
The course will discuss the multifaceted role of media in relation to violent conflicts and peace related issues that the media can play in diverse phases of conflicts. We will focus on the news categories and the journalistic coverage of conflicts. also inspects the art of reporting of war and violence (direct, structural, cultural) can be made more truthful and more beneficial by looking for the roots of conflict and highlighting possible solutions.
The course will enable the students to understand about in-depth story writing for News. It will enhance the skills for Investigative Journalism and will create a sense about doing analysis of stories which are not brought in lime light. The students will understand and will be curious about sensitive nature of stories the course intends to inculcate the difference between normal and investigative stories. The news room, whether electronic or print will be understandable and how they cope with investigative stories. The students will be able to write and produce investigative stories themselves.
Electives: Production
The objective of the course is to teach the students to produce documentary having interactional standard. Interview techniques and importance of locations and its selection will be practically taught. After the course the students will be able to produce documentaries on factual topics.

Direction and Director role in very significant in any T.V production. During the course the role of the Director with the other crew members will be highlighted. Difference between film Director and T.V. Director will be emphasized. The role of Western and Eastern Directors will be highlighted. The class will be told about various Directors working in the electronic media. The course will enable the students to have a good knowledge about T.V. Production and will be able to work using various tools easily.

The course will cover the most important aspects of the art and craft of writing for the screen. Topics covered will include techniques for generating ideas, the drafting process, classical screenplay structure, conflict, characterization, dialogue, how to write visually, how to analyze your own work as a screenwriter, dealing with notes/feedback, scene structure, rewriting and other tools of the trade. Teacher also discuss the business side of screenwriting, such as selling a script, working with agents, managers, producers, directors, casting agents, etc.
The course will focus on how hourly News is produced. The function of News Room, the role of Director News, Assignment Editors, Reporters, Copy Writers, Producers and NLE’s will be discussed. Running Order of News Bulletins and different phases of Production will be the part of Study. Software used during Production of News will be discussed.
ELECTIVES: DIGITAL MEDIA
This course covers the fundamentals of the process of set designing for the Television, film and developing the design from the initial script the course will also momentarily covers the business of design, working on musical and the other event venues for live shootings. Various Topics Such as cognition and visual perception; the aesthetics of visual media; methods for processing and manipulating information for visualization will also cover.
The main objective of this course to provide in-depth Knowledge in constructing three-dimension animation. It is a multipart interdisciplinary course of artistic manner and technological understanding, requiring an open creative approach from students. Throughout the class. The main software will be used in the class are: Cinema 4 D, 3Ds Max and After Effects for modeling, Rigging and animation as well as other related stages of the production stages.
This Course covers the essential principles of design and how to narrate to effective communication. It explores the media and tools that create imaging and how these tools are integrated into the image-making process. Topics include conceptual design, critical thinking in the creation of practical design, how design links to industry, human perception and the visual process, and the history of visual communication, from the symbols of the cave man to modern-day advertising.
In This Course students will discover advanced rendering and compositing techniques for 3D computer graphics. They will learn 3D scenes from preliminary storyboard, to per-visualization and motion capturing for completion, design scenes for post-production, including photo realistic materials and texturing, camera lighting techniques and chroma. Students also will learn world’s leading software such as Nuke, Fusion and After Effects. Students also learn advanced rendering and compositing methods for 3D computer visuals. Develop 3D scenes from initial storyboard, to per-visualization and footage capture, to completion.
Start On 2019-01-21
Duration 4 Years
Level Beginner
Total Credit Hours 135 CREDIT HOURS
Degree Under Graduate

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