Enter your keyword

Programs

Bachelor of Science – (Organizational Communication)

Foundation Courses
(Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.
(Placement in this course is subject to the result of the University Placement Test) This course focuses on understanding of the English language to prepare the students at intermediate level of language skills including reading, writing, speaking and listening.
Module I
This course introduces students to information and communication technology in a business environment and builds a foundation of digital literacy skills necessary for success in a technology driven society. Students develop skills in word processing, spreadsheet, database, desktop publishing, presentation software, and website designing. Throughout the course, the emphasis is on digital literacy, effective electronic research and current issues.
A course in reading, writing, reflection and discussion, emphasizing rhetorical analysis and strategies for focusing, developing, and organizing writing. Special attention is also given to strategies for writing, revising and editing. In all, the course implies a general introduction to the principles of writing with emphasis on writing process, thesis, context, purpose and audience.
This course aims to familiarize students with the principles of making different kinds of oral presentations and speeches. Students study how to make an outline, collect data and organize it to develop clarity. After generating ideas and finalizing topics, the students deliver speeches and learn to manipulate body language, tone, voice variation, etc. Gradually, the students gain confidence and overcome the fear of public speaking.
A comprehensive history of Pakistan is taught starting from pre- independence period. The second part of the course focuses on the basic Islamic concepts.
INTRODUCTION TO ORGANIZATIONAL COMMUNICATION
Module II
This course aims at helping students to understand the importance of effective interpersonal communication in initiating, developing and sustaining the various aspects of interpersonal relationship in personal and professional lives. It helps them to interact conveniently and freely with people of different strata of society.
The course helps students to develop their business writing skills in letter writing, memo writing and to familiarize students with the purpose, format, classification, planning and organization of commercial correspondence.
It provides tools for understanding how and why our society functions; impact of social institutions on individual lives, and the challenges of social interaction between individuals in a society. A major objective of this course is to develop sociological imagination and enhance the understanding of the linkage between the individual and forces within the larger society.
The focus of attention in the course is on learning fundamental principles of management and on managing people and organization in a historical perspective as well as in the contemporary world. Students are expected to develop analytical and conceptual framework of how people are managed in small, medium and large public and private national and international organizations.
In the modern business environment, public relations communication forms an integral part of the marketing strategy of many business organizations. The constant interaction public relations practitioners have with stakeholders, both internally and externally, makes a significant contribution towards establishing a favorable image among customers and clients.
Module III
This course gives an overview of the social system, economy as integral part of the social system, economic agents and economic problems, basic concepts such as commodities, income and resources, production and consumption, exchange and distribution. It also covers the price mechanism of firms, consumer behavior, and industries, production and cost functions and market structure.
Report writing is an essential part of communication in a business environment. The course is a blend of theory and practice. Various types of reports, their purpose, planning and writing are the key features of this course. The course is student-centered by nature as it provides ample opportunity to the students to compose reports on different topics in simulated business contexts.
It will introduce the students to the study of human mind and behavior by researching and establishing both general principles and specific cases. In this, they will explore concepts such as perception, cognition, attention, emotion, personality and behavior, brain functioning and interpersonal relationships
The course introduces key concepts of corporate reputation management and evaluates effectiveness of various policies pursued for promoting and protecting it. The role of media, communications, and crisis management and corporate responsibility are also examined.
This course underlines changing trends and challenges due to rapid advancement and technological progress and their impact on organizations. Traditional roles of managers are being modified to suit the new order. Understanding the implications of people handling as an important organizational resource is one of the main building blocks of organizational performance.
Module IV
In this course, students study concepts of inflation and unemployment, macroeconomic variables and their mutual relationship. It also covers national income, components of aggregate demand, money and banking, public finance and taxation, international trade, etc.
The course concentrates upon the impact of social, political and legal systems on business process with main thrust on the legal environment in business and topics such as company laws, consumer-environment relationship between businesses, government and society and more specifically on the changing environment of business.
The objective of the course is to develop the journalistic flair of writing among students. So that they may be able to write according to present day requirement of Media
The objective of the course is to investigate methods for the communication of information from a sender, along a channel to a receiver. The students will know what the various forms of entropy are, and will be able to manipulate them.
At the end of the course, the learners will be able to teach Urdu effectively in an innovative, interesting and interactive manner, to make the content of Urdu language acquisition skills including vocabulary, and grammar easily comprehensible for students, to analyze teaching skills through micro teaching.

Module V
The course is designed to develop in students practical skills for creative and innovative thinking that managers and entrepreneurial leaders can use to identify opportunities, generate value creating ideas and overcome barriers to successfully bringing new concepts to life. In this course, students learn a range of creative thinking tools and how to practically apply these to the innovation and entrepreneurial process.
The objective of the course is to highlight different phases of development of mass media in Pakistan. The growth, restrictions and the influence of mass media on people will be critically analyzed. A history since independence and current rapid changes in media will be the areas of study. Students will be able to understand the rapid changes in news, entertainment, and advertising will be the core areas of teaching.
THEORIES OF COMMUNICATION-II
Research Methods In Communication
Provides an understanding of marketing principles and concepts, the scope of marketing and marketing tasks, marketing concepts and tools, classification and analysis of market types and buying behavior, scanning the marketing environment and competition including development of market offerings.
Module VI
This course introduces students to fundamentals of international business and the dynamics of interacting variables affecting organizations involved in international business, developments in international business and their impact on Pakistan’s trade prospects viz-a-viz opportunities and challenges.
The course focuses on the impact of economic, legal, social, psychological and cultural forces on employment relations. It also covers performance evaluation, compensation and benefits, promotion, job design, training, layoffs, retention and turnover and the human resource implications of business strategies.
The program familiarizes the students with formulating plan and implementing a new venture through detailed description in a logical manner. Starting and operating a new business involves considerable risk and effort to overcome the inertia against creating something new. In creating and growing a new venture, the entrepreneur assumes the responsibility and risk for its development & survival and enjoys the corresponding rewards.
Introduction To Advertising Public Relations
The purpose of this course is to provide a survey of major perspectives concerning the role of mediated communication in contemporary society. The inclusion of the words “theory” and “criticism” indicates a concern with social scientific as well as humanistic perspectives regarding this role.
Module VII
International relations is the study of relationships between countries, including the roles of states, intergovernmental organizations (IGOs), international non-governmental organizations (INGOs) non-governmental organizations (NGOs) and multinational corporations (MNCs). It is both an academic and public policy field.
The course concentrates upon the impact of social, political and legal systems on business process with main thrust on the legal environment in business and topics such as company laws, consumer-environment relationship between businesses, government and society and more specifically on the changing environment of business.
DEVELOPMENT COMMUNICATION
The objective of the course is to develop the skills among students for strategic marketing for successful business development and management. They will also be able to develop brands and effectively and successfully communicate what they offer, and be able to be a leading actor in developing media industry, creating and taking advantage of new media solutions for business and purposes.
This course provides insight into the motivations, influences, and processes underlying buying behavior. It also takes into account relevant behavioral science theories and frame works and their usefulness in formulating and evaluating marketing strategies.
Module VIII
It comprises 06 credit hours, and the rationale of research is to give awareness about research to the students in their professional as well as their personal lives. It also introduces quantitative and qualitative paradigms of research.
It introduces students to both theory and practice of change, transformation and development in organization with particular emphasis on behavioral science. Particular attention is given to different managerial tools for improvement in individual, group and organizational culture and different diagnostic approaches are also discussed.
The course is designed to improve leadership skills for soon-to-be or new team leaders, supervisors or managers or for team leaders or those who have not previously had formal leadership or management training. Students are introduced to the various leadership and team management models used by top companies.
Integrated Marketing Communication
Customer Relationship Management (Elective – II)
Module IX
It comprises 06 credit hours, and the rationale of research is to give awareness about research to the students in their professional as well as their personal lives. It also introduces quantitative and qualitative paradigms of research.
The course includes the typical operations planning and control and addresses the design of OPC system, its typical tasks, key components, and product and process issues that affect the system. Topic areas include demand management, sales and operations planning, inventory management, master production scheduling, material requirements planning, distribution requirements planning, capacity planning, production activity control, and ERP.
CORPORTAE COMMUNICATION (ELECTIVE – IV)
Pirncipal of Public Relations

Reviews Statistic

0
0 out of 0
0 Ratings
5 Start 0
4 Start 0
3 Start 0
2 Start 0
1 Start 0

Reviews

There are no reviews yet.

Be the first to review “Bachelor of Science – (Organizational Communication)”

Start On 2018-08-27
Duration 4 Years
Level Beginner
Total Credit Hours CREDIT HOURS
Degree Under Graduate

Share our course