Greenwich University
ASMCMS

Associate Of Science - (Mass Communication & Media Studies)

ASMCMS

DegreeAssociate

Credit Hours72

Program Duration2 Years

Program Overview

Associate in Mass Communication and Media Sudies consists of 72 Credit Hours. This program equips the students with the knowledge to effectively meet the challenges of tomorrow. The students learn about mass communications and its progressive development. In the current scenario where the local media has grown rapidly in a short span of time and there is an acute shortage of qualified media professionals, the significance of this program has increased manifold. After completing their coursework, the students can be hired by radio stations, TV channels, production houses, newspapers and magazines. Be expert in Communication and Media Studies through specifically designed modules.

Preparatory Courses

Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.
Personality Grooming

First Semester

This objective of the course is to give guidelines that focuses on techniques of investigation, reporting, and feature writing. The students will be able to understand the skills of writing for news stories and how to grab the attention of readers through creative writing. The importance of inverted pyramids and how to write heads will be the features of the course.
Pakistan Studies or History
Religious Studies or Ethics
This course aims to familiarize students with the principles of making different kinds of oral presentations and speeches. Students study how to make an outline, collect data and organize it to develop clarity. After generating ideas and finalizing topics, the students deliver speeches and learn to manipulate body language, tone, voice variation, etc. Gradually, the students gain confidence and overcome the fear of public speaking.
Computing Essentials
Philosophy

Second Semester

Foreign Language
Psychology
Sociology
Anthropology
Functional Urdu

Module III

The course helps students to develop their business writing skills in letter writing, memo writing and to familiarize students with the purpose, format, classification, planning and organization of commercial correspondence.
Contemporary World Media
The objective of the course is to highlight different phases of development of mass media in Pakistan. The growth, restrictions and the influence of mass media on people will be critically analyzed. A history since independence and current rapid changes in media will be the areas of study. Students will be able to understand the rapid changes in news, entertainment, and advertising will be the core areas of teaching.
Media Ethics & Laws
Entrepreneurship In Media

Module IV

The objectives of this course are to sharpen intellect of the students, develop their reasoning ability, strengthen their understanding, and promote clear thinking. The course also focuses on enabling students to distinguish sound reasoning from fallacious reasoning.
Documentary Making
Featured, Column & Editorial Writing (Theory & Practice)
National & International Affairs
Production Technique

Internship

Internship 6-8 Weeks

Program Features

Courses 24
Duration 2 Years
Level Associate