This module will introduce students to certain aspects and principles of consumer behaviour and the development of consumer behaviour in the market place will also be discussed. Students will develop the knowledge and skills of identifying patterns of consumer behaviour and applying the concepts and principles learned to real marketing practice.
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This course is designed to give basic information about Consumer Behavior. This information provides you with information about the basic concepts you need for your business and your employees. This information will be very useful for your business productivity in a range of information, including customer behavior, consumer habits and consumer preferences. Delegates will also find in this course the better of them in terms of the satisfaction of your customers and the fact that their quality cannot be examined from their point of view.
1. Identify and explain factors which influence consumer behaviour; 2. Demonstrate how knowledge of consumer behaviour can be applied to marketing; 3. Display critical thinking and problem-solving skills; 4. Gain, evaluate and synthesise information and existing knowledge from a number of sources and experiences; 5. In a team, work effectively to prepare a professional, logical and coherent report on consumer behaviour issues within a specific context; 6. Deliver an oral presentation in a professional and engaging manner.
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