Greenwich University

Bachelor of Science in Digital Business Management

Degree

Undergraduate

Program Overview

The program has a leading-edge in providing an array of skills to collaborate and combine the conventional and innovative businesses using digital technologies to transform the services and product delivery in contemporary ways. By merging digital business with innovative management, this degree prepares the graduate to be able to launch new business ventures and steer established businesses through digital evolution. The program can strengthen the entrepreneurial ability.

Eligibility

Intermediate or equivalent to 12 Years of Education

Job Market

Digital expertise and mindset are in demand in businesses, start-ups, public authorities, and non-governmental organizations as well as in science, research, and development.

Why Choose: Bachelor of Science in Digital Business Management

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Fondation Module

(GBGM 300) General Mathematics

General Mathematics

(GHEE 300) Elementary English

Elementary English

(GHPG 300) Personality Grooming

Personality Grooming

(GHGE 300) General English

General English

(GHOC 300) Oral Communication

Oral Communication

Module 1

(GBBE 311) Business Ethics

Business Ethics

(GMMF 312) Digital Media Fundamentals

Digital Media Fundamentals

(GHCR 313) Comparative Religions

Comparative Religions

(GEFA 314) Financial Accounting

Financial Accounting

(GHEC 315) English Composition

English Composition

(GBCE 316) Computing Essentials

Computing Essentials

(GHFQ 318) Fehm-e-Quran

Fehm-e-Quran

Module 2

(GHRW 321) Academic Reading & Writing (GHEC 315)

Academic Reading & Writing

(GHIP 322) Ideology & Constitution of Pakistan

Ideology & Constitution of Pakistan

(GBMS 323) Business Maths & Stats

Business Maths & Stats

(GHCS 324) Communication Skills

Communication Skills

(GBBA 325) Big Data Analytics (GBCE 316)

Big Data Analytics

(GEBF 326) Introduction to Business Finance (GEFA 314)

Introduction to Business Finance

Module 3

(GEMM 431) Microeconomics & Macro Economics

Microeconomics & Macro Economics

(GBBC 432) Business Communication (GHCS 324)

Business Communication

(GHPH 433) Philosophy & Critical Thinking

Philosophy & Critical Thinking

(GHCC 434) Civics & Community Engagement

Civics & Community Engagement

(GBCF 435) Corporate Finance (GEBF 326)

Corporate Finance

(GBIB 436) International Business (GBBE 311)

International Business

Module 4

(GBMN 441) Principles of Management

Principles of Management

(GBST 442) Statistical Inference (GBMS 323)

Statistical Inference

(GEFM 443) Financial Management (GBCF 435)

Financial Management

(GBMK 444) Principles of Marketing

Principles of Marketing

(GBBS 445) Global Business Strategy (GEMM 431)

Global Business Strategy

(GEFT 446) Fintech (GBBA 325)

Fintech

Module 5

(GHSY 551) Psychology

Psychology

(GBSC 552) Supply Chain Management (GBBS 445)

Supply Chain Management

(GEMA 553) Management Accounting (GEFA 314)

Management Accounting

(GHFL 554) Foreign Language

Foreign Language

(GMSE 555) Search Engine Optimization

Search Engine Optimization

Module 6

(GHGS 561) Global Sustainability

Global Sustainability

(GBHR 562) Human Resource Management (GBOB 555)

Human Resource Management

(GBBP 563) Branding & Packaging (GEMM 431)

Branding & Packaging

(GBEP 564) Entrepreneurship

Entrepreneurship

(GBET 565) Emerging Trends & E Commerce in Digital Era (GBCE 316)

Emerging Trends & E Commerce in Digital Era

Module 7

(GRRM 671) Research Methodology (GBST 442)

Research Methodology

(GCFE 672) Field Experience

Field Experience

(GBET 673) Digital Business Management & Emerging Technologies

Digital Business Management & Emerging Technologies

(GMAI 674) Artificial Intelligence in Media

Artificial Intelligence in Media

Module 8

(GCPJ 681) Capstone Project

Capstone Project

(GBSM 682) Strategic Management

Strategic Management

(GBBD 683) Understanding & Managing Big Data

Understanding & Managing Big Data

(GBPR 684) Digital Advertising & Public Relations

Digital Advertising & Public Relations

Program Learning Outcomes

1
To demonstrate the Graduates’ potential required to for a positive and proactive approach to counter conventional and contemporary business challenges of the exigent business environment around the globe. (Goal 4)
2
To prepare students with academic and analytical skills to cultivate professional excellence in the corporate world at the same time develop academic proficiency for postgraduate studies. (Goal 4)
3
To demonstrate graduates who perform community services in addition to their other duties with ethical understanding and moral values. (Goal 4)
4
To develop graduates to perform professional and intellectual trait and management skills such as team building, leadership, creativity, and communication permitting employability and adding value for the organization. (Goal 4)