BS in Liberal Arts
Duration4 years
EligibilityIntermediate / A Level
Credit hours136
StructureCoursework + Studio / Projects + Capstone
All educational engines
Co-branded with the ARY Digital Network
ARY School of Media Studies
Learn where the stories are made.
Pakistan's first co-branded media-studies institution. A working Bridge between learning at a university and becoming a real broadcaster. Founded on a 15-year MoU between Greenwich University and the ARY Digital Network, ASOMS fuses a degree-granting school with a working newsroom, studio floor and content factory.
Educational Engine 04 · Studio
Pakistan’s first co-branded media school
Programmes offered
Associate, bachelors, masters and doctoral pathways. Every one wired into the 3-Summer Traineeship.
Bachelors
Bachelors of Studies (BS) in Media & Communication Studies - Advertising & Public Relations
Duration4 years
EligibilityIntermediate / A Level
Credit hours136
StructureCoursework + Internship + Capstone
Bachelors
Bachelors of Studies (BS) in Media & Communication Studies - Digital Media Marketing
Duration4 years
EligibilityIntermediate / A Level
Credit hours136
StructureCoursework + Internship + Capstone
Bachelors
Bachelors of Studies (BS) in Media & Communication Studies - Journalism
Duration4 years
EligibilityIntermediate / A Level
Credit hours136
StructureCoursework + Internship + Capstone
BS in Communication Design
Duration4 years
EligibilityIntermediate / A Level
Credit hours136
StructureCoursework + Studio / Projects + Capstone
Bachelor of Fine Arts (BFA)
Duration4 years
EligibilityIntermediate / 12 Years of Education
Credit hours139
StructureCoursework + Studio / Projects + Capstone
Specialization
- Art History & Visual Culture
- Digital Media Arts
- Environmental & Sustainable Art
- Drawing & Illustration
- Miniature Painting
- Painting
- Performance Arts
BS in Multimedia and Digital Arts
Duration4 years
EligibilityIntermediate / A Level
Credit hours136
StructureCoursework + Studio / Projects + Capstone
Specialization
- Digital Media & Interactive Design
- Animation and Visual Effects (VFX)
- Game Design and Development
- Immersive Media & Extended Reality (AR/VR/MR)
- Digital Content Creation & Creative Technologies
BS in Visual Effects & Animation
Duration4 years
EligibilityIntermediate / A Level
Credit hours136
StructureCoursework + Studio / Projects + Capstone
Why choose ARY
Five reasons this school exists.
- 01
Work to broadcast standard
The equipment, the workflow and the deadlines of a real network.
- 02
Choose a specialisation
Six named routes under one degree, chosen as you find your craft.
- 03
Publish, don’t submit
Work that airs, screens or ships — not work that is marked and filed.
- 04
Learn from practitioners
Journalists, producers and designers who still do the job.
- 05
Build a reel
You leave with a body of work, not a transcript alone.
The purpose
Media is not learned by writing about media.
It is learned in a gallery, on a floor, against a deadline — with someone waiting for the output.
So this school was built with a broadcaster. Broadcast studios, a working newsroom and post-production suites sit on campus, and the people who run them come from the network whose name is on the door.
Inside the Educational Engine
The ARY Media Floor
Not a media lab with a camera cupboard. Six working units that shoot, cut, publish and broadcast — to the standards of the network the school is built with.
01
The broadcast studio
Live to air.
Multi-camera production, gallery operations, lighting and the discipline of a running clock.
02
The newsroom
Deadline, verified.
Reporting, scripting, bulletin assembly and the verification standards a broadcaster answers for.
03
Post-production suites
Where it becomes watchable.
Edit, colour, sound and the finishing craft that separates a rough cut from a broadcast master.
04
The design studio
Communication design.
Identity, campaign and motion work made against real briefs, for real audiences.
05
VFX & animation
Built frame by frame.
Visual effects, animation and the Unreal Engine facility shared with Computing and drft.
06
The agency floor
Advertising and PR, live.
Client briefs, pitches, media planning and campaigns that run where people can see them.
The production cycle
Six steps, against the clock
Every piece of work on the Media Floor moves through the same cycle — and ends with an audience, not a mark.
- 01Brief
- 02Research
- 03Shoot
- 04Cut
- 05Publish
- 06Measure
Four years · four things that aired
What you will have published, by when.
Year one
The first published piece
Something you made goes out to an audience beyond the class — and you handle the response.
Year two
The specialisation
You choose your route and start building depth in one craft rather than breadth in six.
Year three
The industry rotation
A placement inside a working newsroom, agency or production house, on their standards.
Year four
The reel
A body of finished, published work — screened publicly and judged by practitioners.
The ARY graduate promise
Assessed by people who commission this work for a living.
Leave with published work, a professional reel, an industry internship and a specialisation you have actually practised.
A living media lab. In the heart of DHA, Karachi
Students don't enter a traditional classroom block. They enter a newsroom, studio floor, edit suite and digital content factory. ASOMS fuses a working broadcaster with a degree-granting school so students learn where the country's stories are actually made.
Pakistan's first co-branded media institution
A 15-year MoU with the ARY Digital Network
Joint, co-branded degrees & transcripts
Celebrity-led masterclasses
An integrated, assessed 3-Summer Traineeship
Priority employment for strong performers
MoU: Greenwich University (Provost, Dr. Naveed Ahmed Mughal) & ARY Digital Network (CEO, Mr. Jerjees Seja). 30 October 2025.
The 3-Summer Traineeship
An internship plan that can become your job.
The traineeship isn't a final-year afterthought. It's an integrated, assessed internship plan woven through the degree. Around 24 weeks across ARY's verticals (minimum 15 students per year), it is HEC-compliant and replaces the final-year internship. Your performance is tracked every summer. And strong performers are reviewed for priority employment at ARY on graduation.
Three summers, building toward a career
Each summer raises the stakes. From observing the newsroom to producing real output to a placement that can lead to a job.
Summer 1. Observe
- Orientation across ARY verticals. News, entertainment, digital
- Shadow newsrooms, studio floors and edit suites
- Understand how real media is planned and delivered
Summer 2. Produce
- Supervised production. Editing, scripts, social content
- Hands on studio support on live shows
- First credited work on real output
Summer 3. Specialise & Place
- Specialisation in your chosen vertical
- Final portfolio + placement report
- Employment readiness and priority hiring review
From performance to employment
Jobs aren't promised on paper. They're earned through performance while you study.
01
Perform in the Traineeship
Every placement across ARY verticals is supervised and assessed.
02
Get evaluated
Performance, reliability and output are tracked across all three summers.
03
Build a real portfolio
On-air, production and digital work. Not mock projects.
04
Priority employment
Strong performers are prioritised for roles at ARY on graduation.
Why ARY School of Media Studies
Broadcast reality
- Learn inside a working broadcaster, not a mock studio
- Exposure to news, entertainment, production & digital
- The country's stories, where they are actually made
Creative production
- Film, VFX, animation, communication design
- Podcasts, social video and digital campaigns
- Content strategy from idea to audience
Co-branded degrees
- Joint transcripts with the ARY Digital Network
- ARY Merit Scholars Program for high achievers
- Recognised by industry from day one
Celebrity-led masterclasses
- Access to flagship ARY productions and events
- Sessions with the people who run them
- Mentorship from working professionals
Studios & labs
Real production spaces. Students work on working equipment, not simulations.
Broadcast studio accessEdit & post-production suitesPodcast roomARY production setsAI & media labSocial media command roomScreening space
Signature initiatives
ARY Masterclass Series
Student Newsroom
Short Film Lab
VFX / Animation Showcase
Digital Campaign Challenge
Greenwich x ARY Media Festival
The production journey
Every project moves through a real media pipeline.
01
Story Idea
Concept, angle and audience.
02
Script & Research
Writing, research and planning.
03
Shoot & Record
Studio, field and live capture.
04
Edit & Post
Editing, VFX and post-production.
05
Publish & Distribute
On-air, online and on social.
06
Analytics & Response
Audience data and iteration.
Careers & employability
The traineeship is built to convert performance into employment.
Priority employment at ARY for strong performers
ARY Merit Scholars Program
Joint, co-branded transcripts
A real industry portfolio on graduation
Direct exposure to ARY's professional network
Pathway into news, production, design & digital roles
Your career starts in the newsroom.
Study where the stories are made. And let your performance in the traineeship open the door to a job at ARY.
Why this school carries the name
The ARY Digital Network
The ARY Digital Network is one of Pakistan’s largest broadcasters, and it put its name on this school rather than its logo on a banner.
The co-brand is a working relationship — equipment, standards, mentors and a route into the industry.
The reel
Your transcript says what you studied. Your reel says what you can make.
A body of work assessed by the people who commission it for a living.
Published work
A professional reel
An industry internship
A specialisation practised to broadcast standard
Where can ARY take you?
Broadcast & ProductionJournalismAdvertising & PRCommunication DesignVFX & AnimationDigital Media MarketingFilm & TelevisionMedia ManagementResearch & Academia
GX · the Greenwich Experience
GX on the Media Floor
A degree proves competence. GX proves character. Along the journey, students develop the seven pillars, recorded in the GX Passport alongside the degree.
01 Character & Values02 Leadership & Citizenship03 Wellbeing & Belonging04 Engagement & Culture05 Physical Vitality & Teamwork06 Professional Readiness & Mentorship07 Service, Sustainability & Social Impact
The GX Passport is the documented record of participation, leadership, service and professional development, completed alongside the degree. Explore GX
Your Greenwich ecosystem
Your school is your professional home. Greenwich is your wider world.
What a ARY student builds with each of the other units.
skm. School of Business
sell itA commercially grounded campaign or venture-launch package.
drft School of Fashion
style itThe show film, the lookbook and the label campaign.
Greenwich School of Computing
build the toolsProduction platforms and the Unreal Engine facility shared with the studio.
curate School of Hospitality
host itFood film, venue campaigns and the premiere night hosted at 933.
thrive School of Psychology
understand audiencesAudience behaviour, media effects and responsible representation.
sm. Education & Social Sciences
research itMedia research, public discourse and the social sciences behind the story.
Greenwich Graduate School
publish the findingsResearch communicated to a public audience, not only a journal.
Executive Development Centre
train the communicatorsExecutive communication, media training and crisis response.
Admissions open · Fall 2026–27
Don't just study media. Make it at ARY
HEC recognised