Greenwich University

Bachelor of Science – (Business Administration) (BS-BA)

Credit Hours136

Program Duration4 Years

Program Overview

The department of Business Administration prepares and groom students for leadership positions in corporate sector, business sector and management group in government. With its academic programs emphasizing academic excellence and practical orientation, the department has acquired a unique position in corporate sector. The Department of Business Administration aims to cater to the need of the times, and to impact such skills to its graduates which need of present era, having received training in leadership skills and management, the graduates of our university are serving at leading positions within the public and corporate sectors, academia, chambers and media. The following courses are laid in alphabetical order and further grouped into a set of modules which is available at registration department. The student planning to enroll In the degree program will have to complete the courses module wise and has to clear the pre-requisite course before the advance course.

Foundation Courses

Personality Grooming
Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.
(Placement in this course is subject to the result of the University Placement Test) This course is designed to strengthen the basic concepts of preliminary set theory, algebra, trigonometry, analytical geometry and statistics. The course enables the weak students in mathematics to take advanced courses of mathematics and statistics.

Module I

A course in reading, writing, reflection and discussion, emphasizing rhetorical analysis and strategies for focusing, developing, and organizing writing. Special attention is also given to strategies for writing, revising and editing. In all, the course implies a general introduction to the principles of writing with emphasis on writing process, thesis, context, purpose and audience.
This course introduces students to information and communication technology in a business environment and builds a foundation of digital literacy skills necessary for success in a technology driven society. Students develop skills in word processing, spreadsheet, database, desktop publishing, presentation software, and website designing. Throughout the course, the emphasis is on digital literacy, effective electronic research and current issues.
National & International Affair
A comprehensive history of Pakistan is taught starting from pre- independence period.
Islamic Education
This course aims to familiarize students with the principles of making different kinds of oral presentations and speeches. Students study how to make an outline, collect data and organize it to develop clarity. After generating ideas and finalizing topics, the students deliver speeches and learn to manipulate body language, tone, voice variation, etc. Gradually, the students gain confidence and overcome the fear of public speaking.

Module II

Foreign Language
Business Mathematics
It will introduce the students to the study of human mind and behavior by researching and establishing both general principles and specific cases. In this, they will explore concepts such as perception, cognition, attention, emotion, personality and behavior, brain functioning and interpersonal relationships.
The focus of attention in the course is on learning fundamental principles of management and on managing people and organization in a historical perspective as well as in the contemporary world. Students are expected to develop analytical and conceptual framework of how people are managed in small, medium and large public and private national and international organizations.
In this course, students study concepts of inflation and unemployment, microeconomics variables and their mutual relationship. It also covers national income, components of aggregate demand, money and banking, public finance and taxation, international trade, etc.
Provides an understanding of marketing principles and concepts, the scope of marketing and marketing tasks, marketing concepts and tools, classification and analysis of market types and buying behavior, scanning the marketing environment and competition including development of market offerings.

Module III

Introduction to Statistics
In this course, students study concepts of inflation and unemployment, macroeconomics variables and their mutual relationship. It also covers national income, components of aggregate demand, money and banking, public finance and taxation, international trade, etc.
This course is the pre-requisite to Financial Accounting course. It covers the basics of financial accounting, journal entries, ledger, income statement, balance sheet, etc.
The course focuses on the impact of economic, legal, social, psychological and cultural forces on employment relations. It also covers performance evaluation, compensation and benefits, promotion, job design, training, layoffs, retention and turnover and the human resource implications of business strategies.
Introduction to Sociology
Environmental Sciences

Module IV

The course presents hypothesis testing, analysis of variance, regression and correlation analysis, multiple regression, non parametric tests and statistical decision making. This course fulfills the pre-requisite requirement of Business Research Methods for undergraduates, and Advanced Business Research Methods for graduate students.
The course enhances understanding of basic marketing concepts and their application to a variety of management situations, including non-profit and public sector settings. The course provides working knowledge of the tools of marketing, and the ways in which these tools can be usefully employed. The course builds practical skills in analyzing marketing problems and opportunities, and in developing marketing programs.
Financial Accounting
This course introduces the key sectors of economy of Pakistan and contemporary issues in agriculture, industry, financial and social sector. Also it highlights current policies in trade, commerce, fiscal policy, etc.
The course equips the students with basic concepts of finance. All the business decisions are ultimately measured in financial terms; as such understanding of the core concepts of finance will provide a foundation for further study and knowledge and will help in future career opportunities. Additionally, some of the basic quantitative techniques and analytical tools learned in the process will help the students in taking financial decisions in an organizational framework.
The course helps students to develop their business writing skills in letter writing, memo writing and to familiarize students with the purpose, format, classification, planning and organization of commercial correspondence.

Module V

The objective of the course is to help the students learn the basic concepts of cost accounting with special emphasis on decision making in a manufacturing environment. It covers topics such as cost value analysis, job order and process costing, flexible budgeting, capital budgeting, cost analysis, etc.
The objectives of this course are to sharpen intellect of the students, develop their reasoning ability, strengthen their understanding, and promote clear thinking. The course also focuses on enabling students to distinguish sound reasoning from fallacious reasoning.
This course aims to build a working knowledge of corporate finance. The exposure to corporate finance will help the students in understanding the financial planning and decision making required of a financial manager.
The course concentrates upon the impact of social, political and legal systems on business process with main thrust on the legal environment in business and topics such as company laws, consumer-environment relationship between businesses, government and society and more specifically on the changing environment of business.
Specialization - I
Business Ethics

Module VI

This course underlines changing trends and challenges due to rapid advancement and technological progress and their impact on organizations. Traditional roles of managers are being modified to suit the new order. Understanding the implications of people handling as an important organizational resource is one of the main building blocks of organizational performance.
The course is designed to give conceptual understanding of information systems and highlight its importance for business success. Different information technology applications in business to manage, and how it will provide support to decision makers for strategic business decisions embody the course.
The course is designed to introduce students to various aspects of business research methods and to apply the various techniques of research to the real world of business. This course covers topics such as the role of business research, scientific inquiry, beginning the research process, the hallmarks of scientific investigation, research proposal development, evaluation fundamentals of research design, foundations of measurement, primary data collection, secondary data collection, scaling and instrument design, and sampling design.
Specialization III
Report writing is an essential part of communication in a business environment. The course is a blend of theory and practice. Various types of reports, their purpose, planning and writing are the key features of this course. The course is student-centered by nature as it provides ample opportunity to the students to compose reports on different topics in simulated business contexts.

Module VII

Managerial Accounting
The course is designed to familiarize students with understanding of manufacturing technology and its role in developing business strategy. The main objectives of the course are to introduce the field of production/operations management.
The program familiarizes the students with formulating plan and implementing a new venture through detailed description in a logical manner. Starting and operating a new business involves considerable risk and effort to overcome the inertia against creating something new. In creating and growing a new venture, the entrepreneur assumes the responsibility and risk for its development & survival and enjoys the corresponding rewards.
Specialization IV
It comprises 06 credit hours, and the rationale of research is to give awareness about research to the students in their professional as well as their personal lives. It also introduces quantitative and qualitative paradigms of research.
The course is designed to develop in students practical skills for creative and innovative thinking that managers and entrepreneurial leaders can use to identify opportunities, generate value creating ideas and overcome barriers to successfully bringing new concepts to life. In this course, students learn a range of creative thinking tools and how to practically apply these to the innovation and entrepreneurial process.

Module VIII

Business Policy
This course introduces students to fundamentals of international business and the dynamics of interacting variables affecting organizations involved in international business, developments in international business and their impact on Pakistan’s trade prospects viz-a-viz opportunities and challenges.
This course provides insight into the motivations, influences, and processes underlying buying behavior. It also takes into account relevant behavioral science theories and frame works and their usefulness in formulating and evaluating marketing strategies.
It comprises 06 credit hours, and the rationale of research is to give awareness about research to the students in their professional as well as their personal lives. It also introduces quantitative and qualitative paradigms of research.

Specialization: Banking

This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.
The course provides a detailed knowledge of consumer banking which covers aspects related with consumer expectations, needs, demands for the banking sector and up-gradation of banking systems as per the feedback from the consumers on a priority basis.
Traditionally, lenders have faced credit risk in the form of default by borrowers. To this date, credit risk remains major concern for lenders worldwide. The more they know about the creditworthiness of a potential borrower, the greater the chance they can maximize profits, increase market share, minimize risk, and reduce the financial provision that must be made for bad debt. This course provides fundamental understanding of the credit risk analysis process and discusses in detail, various aspects of financial statement analysis, including ratio and cash flow analysis, among others, to help in making better credit-related decisions. It also looks at various non-financial factors such as business plan, industry/sector, management, etc., that could affect the creditworthiness of the clients.
An understanding of the application of modern banking and finance theory to the process of management of commercial banking organizations is fundamental to the development of a strategic approach to banking operations management and hence central to any study of banking, finance and risk management. The development of an understanding of the operations and management of financial institutions is essential to the acquisition of knowledge of the institutional framework for financing economic activities and to analyze the effects of changes in the commercial banking environment on corporate financing decisions both of which are fundamental elements of banking, finance and risk management.

Specialization: Finance

This course is designed to familiarize the students with the managerial requirements for financial data, evaluation of current techniques of statement analysis, application of analytic methods to serve financial management needs, and consequences of “Generally Accepted Accounting Principles.”
This course focuses on investment environment, various developments in the investment theory and the principles and practices of valuation. The analysis of fixed income securities, equity securities, derivative securities and other securities, such as unit trusts, are discussed. The theories, principles, and techniques of portfolio management are also presented. The topics include the portfolio investment process, asset allocation, portfolio construction, and portfolio performance evaluation.
Risk Management continues to evolve as an important field of study in finance. Corporate organizations are increasingly viewing all risks that they face in a more integrated framework than in the past. This course aims to assist the students in identifying, analyzing and managing all types of risk.
The course focuses on the short-term financial management of a firm. The students will be expected to develop understanding of financial models to maintain the firm’s current assets and liabilities at the optimum level.

Specialization: Human Resource Management

This course will provide a conceptual and operational understanding of all the key aspects of human resources staffing functions, including job analysis, recruitment, assessment, selection, and performance evaluation. Students learn to design and implement an effective and legally defensible staffing system tailored to meet organizational requirements.
This course covers basic concepts of training, reasons for training programs, goals that drive the training process and the importance of formal training to business.
The course is designed to improve leadership skills for soon-to-be or new team leaders, supervisors or managers or for team leaders or those who have not previously had formal leadership or management training. Students are introduced to the various leadership and team management models used by top companies.
Managerial Skills will give students the opportunity to put into practical application some of the theoretical concepts learned in the general management subject i.e. Management Principles.

Specialization: Hotel Management

This course provides a detailed information to the students about higher performance of service management in the hoteling sector. The aim of high performance service management is to optimize the service-intensive supply chains, which are usually more complex than the typical finished-goods supply chain. Most service-intensive supply chains require larger inventories and tighter integration with field service and third parties. They also must accommodate inconsistent and uncertain demand by establishing more advanced information and product flows. Moreover, all processes must be coordinated across numerous service locations with large numbers of parts and multiple levels in the supply chain.
It provides the background every graduate will need in today’s rapidly changing global marketplace. It prepares students to plan, develop, market, and manage hotels in the international arena. It gives students a solid foundation for understanding and managing cultural diversity in the workplace, and underscores the importance of protocol in international interactions.
This course is designed to enable the students to profitably manage a food service operation in order to satisfy customers. Employees learn how to give guests the highest priority as all details of food and beverage operations are planned, implemented, and evaluated.
This course includes both fields of work and study. In the work sense, it refers to management of hotels, restaurants, travel agencies, and other institutions in the hospitality industry. As a field of study, it refers to the study of the hospitality industry and its management needs. People who are interested in careers in hospitality management may opt to pursue it as a field of study so that they can start their careers on solid footing.

Specialization: Management

It introduces students to both theory and practice of change, transformation and development in organization with particular emphasis on behavioral science. Particular attention is given to different managerial tools for improvement in individual, group and organizational culture and different diagnostic approaches are also discussed.
The course focuses on equipping the students with a comprehensive understanding of the challenges of change management, why change happens, how it happens and what needs to be done in order to overcome resistance to change. The course is highly intense with extensive student participation and opportunities to apply change management models, tools and techniques to a variety of scenarios.
All businesses need to focus on understanding and responding to customer needs. Total quality management, when adequately and successfully implemented, enables companies to serve their customers better and gain competitive advantage in the market place. The objective of this course is to prepare prospective managers for playing a leading role in planning for and implementing total quality management in manufacturing and service organizations.
Crisis management is no longer only for those assigned to the task; it is for each and every person. Every experience of a disaster has shown how ordinary people have to rise to the challenges of a crisis,from securing the site of the incident and appraising the ground, to handling media’s demands. Above all, crisis management efforts should be directed towards helping the organization recover from of the crisis and ensure continuity.

Specialization: Information Technology

The growth of internet and electronic commerce has tremendously amplified the importance of database technology, knowledge, and skills. In this course students will be able to learn the basic concepts of database and data warehouse, and gain first-hand experience through developing a real world e-commerce web database application.
Whenever a business information system is developed, selected, purchased or implemented, an information Systems Analysis and Design (SA&D) effort is usually undertaken. This could be a small task or a large-scale project. This course addresses these issues at length.
This course provides insight into principles and techniques of knowledge management. As knowledge management is an integral part of day-to-day operation in support organizations, it helps solve problems and knowledge is created as a by-product of problem solving.
This course provides an in-depth knowledge of business through Internet, intranet, extra net, and electronic mail. It also covers the implementation of Enterprise Resource Planning (ERP) which supports the organization towards the paperless, cost and time saving and fast techniques of business.

Specialization: Marketing

The course covers strategies associated with managing a sales force, focusing on creating entrepreneurial strategies for sales force management. Students learn leadership and management techniques that enhance the success of individuals and organizations.
This course is designed in a way to study and apply marketing concepts in the international market, and understanding the concepts involved such as, market dynamics, logistics, buying behaviors, distribution and all dynamics involved in export marketing.
The objective of this program is to cover the art and science of branding, and the strategies through which companies can create,capture, and sustain shareholder value through brands. Through a mixture of theory and real-world cases, the course examines brands from the perspectives of the cultures and consumers who help create them, and the companies that manage them over time.
This course gives a broad understanding of promotional tools used by business as well as for their creation and management. The integrated approach to the study of the promotion mix, including advertising, publicity, personal selling, and sales promotion is the key feature of this course. The topics include an evaluation of the role of promotion in marketing and the economy, the formulation and analysis of promotional goals, planning, organizing, and controlling the promotion function, creative planning, and budgeting and media selection.

Specialization: NGO Management

It is an intensive course, which includes classroom lectures and practical training in the various departments in a hospital.
Students through this course understand the physical supply and distribution functions in business management, including channel selection, transportation, facility location and materials management; it concentrates on the analytical and managerial methods necessary for the development and control of an integrated logistics system.
This course is designed to provide the student with an understanding of the foundations of the operations function in both manufacturing and services. The course will analyze operations from both the strategic and operational perspectives and highlight the competitive advantages that operations can provide for the organization.
This subject creates knowledge and analytical skills through applied research and involvement in the process of managing small and medium enterprise ventures in the contemporary business environment. Students collaborate with selected industry practitioners on an industry-based research project. This enables students to acquire the basic competencies necessary for venture / small and medium business management. Students learn to appreciate the major ingredients in small and medium enterprise success, and the special problems small and medium enterprises may encounter.

Specialization: Supply Chain Management

Provides an overview of current logistics and distribution practices. Students gain an understanding of the basic components of logistics management and the dynamics of what is considered best practice. It focuses on the complexities associated with the integrated flow of raw materials, in-process goods, finished goods, and information from point-of-origin through the production process to the end consumer.
Students through this course understand the physical supply and distribution functions in business management, including channel selection, transportation, facility location and materials management; it concentrates on the analytical and managerial methods necessary for the development and control of an integrated logistics system.
The program enables students to analyze the dynamic nature of supply chain management for products and services and addresses the impact of the global economy on the management process. The course also develops grounding in the theory of supply chain design, which includes strategies for customer service, quality, logistics, inventory management, and integrated supply chain management.
The course includes the typical operations planning and control and addresses the design of OPC system, its typical tasks, key components, and product and process issues that affect the system. Topic areas include demand management, sales and operations planning, inventory management, master production scheduling, material requirements planning, distribution requirements planning, capacity planning, production activity control, and ERP.

Program Features

Courses 46
Duration 4 Years
Level Undergraduate