Greenwich University
BSCD

Bachelor of Science – (Communication Design)

Credit Hours120

Program Duration4 Years

Program Overview

BS in Communication Design provides a broad-based understanding of current technologies and the application of media arts, web design, animation design and game design. Students develop technological knowledge combined with design, visual communication, and management skills. Graduates of the program are qualified for a range of careers in the design and high-tech industries.

Eligibility

12 Years of Education

Job Market

The design work you do throughout your study contributes to your professional portfolio – your passport to a serious design career. Career paths from this program include Design Strategist, Service Designer, Art Director, Brand and Digital Designer, Illustrator, Packaging Designer, Visualizer, Content Designer, Editorial Manager, Web Designer, Interaction & Infographic Designer, Account Manager, Creative Director/ Designer, Caricature, Social Visualizer, Social Media Designer, Digital Artist, Logo Designer / Concept Developer.

Foundation Courses

Personality Grooming
Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.
(Placement in this course is subject to the result of the University Placement Test) This course is designed to strengthen the basic concepts of preliminary set theory, algebra, trigonometry, analytical geometry and statistics. The course enables the weak students in mathematics to take advanced courses of mathematics and statistics.

Module I

A course in reading, writing, reflection and discussion, emphasizing rhetorical analysis and strategies for focusing, developing, and organizing writing. Special attention is also given to strategies for writing, revising and editing. In all, the course implies a general introduction to the principles of writing with emphasis on writing process, thesis, context, purpose and audience.
Pakistan Studies or History
Religious Studies or Ethics
Communication Skills
Computing Essentials
Philosophy

Module II

Foreign Language
Psychology
Sociology
Anthropology
Mathematics & Statistics
Business Communication

Module III

Environmental Science
Communication Design
Creative Arts
Photography & Image Editing
Drawing, Perspective & Concept Art

Module IV

UX & UI Management
IStoryboarding and Idea Development
Graphics Design
Animation
Functional Urdu

Module V

Academic Reading & Writing
Visual Communication & Design
Package Design
Elective I
Elective II

Module VI

Qualitative Research Methods
Logic and Critical Thinking
Camera & Lighting Techniques
Elective III
Elective IV

Module VII

Quantitative Research Methods
Non-Linear Editing
Calligraphy Art
Editorial Design
Typography

Module VIII

Fine Art
Interaction Design
Research Project

Electives: Advertising

Copywriting
DVC & TVC Production
Advanced Compositing
Digital Public Relations

Electives: Broadcast Design

Broadcast Media
Broadcast Animation
Sound Designing
Advanced Compositing

Electives: Interaction Design

UX Architect
Advanced Prototyping
Advanced Compositing
Entertainment Design

Electives: Animation & Visual Effect

Motion Graphics
Cinemagraphy
3D Animat
Advanced Compositing

Electives: Film

Filmosophy
Cinematography
CGI - Color Grading & Lighting
Advanced Compositing

Program Features

Courses 40
Duration 4 Years
Level Undergraduate