Greenwich University
BBA

Master of Business Administration

BBA

DegreeGraduate

Credit Hours66

Program Duration2.5 Years

Program Overview

This is MBA program which provides experienced professionals with a perfect opportunity to enhance their qualification and skills with high quality and focused education to meet the grueling demands of the 21st Century, and become successful managers in the corporate world. Besides learning critical business areas, students strengthen their ability to think strategically; lead, motivate and manage teams across borders; align projects and procedures with business strategy; use information technology to enable business solutions; view organizational problems and issues from multi-disciplinary perspective; negotiate and communicate effectively; and solve problems creatively using entrepreneurial insight


Module I

Provides an understanding of marketing principles and concepts, the scope of marketing and marketing tasks, marketing concepts and tools, classification and analysis of market types and buying behavior, scanning the marketing environment and competition including development of market offerings.
The focus of attention in the course is on learning fundamental principles of management and on managing people and organization in a historical perspective as well as in the contemporary world. Students are expected to develop analytical and conceptual framework of how people are managed in small, medium and large public and private national and international organizations.
This course aims to familiarize students with the principles of making different kinds of oral presentations and speeches. Students study how to make an outline, collect data and organize it to develop clarity. After generating ideas and finalizing topics, the students deliver speeches and learn to manipulate body language, tone, voice variation, etc. Gradually, the students gain confidence and overcome the fear of public speaking.
Business Economics
Accounting plays a vital role as an information system for monitoring, problem-solving and decision-making. However, the first step is to generate and present information in a manner that is useful. In view of this, financial accounting course focuses on the record-keeping and financial statement preparation process.

Module II

Bus Math's & Stats
Cost Accounting
Human Resource Management
Marketing Management
Business Finance

Module III

The course presents hypothesis testing, analysis of variance, regression and correlation analysis, multiple regression, non parametric tests and statistical decision making. This course fulfills the pre-requisite requirement of Business Research Methods for undergraduates, and Advanced Business Research Methods for graduate students.
Strategic Marketing
Strategic Management
Specialization - I

Module IV

The course equips the students with basic concepts of finance. All the business decisions are ultimately measured in financial terms; as such understanding of the core concepts of finance will provide a foundation for further study and knowledge and will help in future career opportunities. Additionally, some of the basic quantitative techniques and analytical tools learned in the process will help the students in taking financial decisions in an organizational framework.
Advance Research Methodology
Specialization - II
Research Project - I

Module V

Production & Operation Management
Specialization - III
Specialization - IV
Research Project - II

Internship

Internship 6-8 Weeks

Specialization: Banking

Islamic Financial System
An understanding of the application of modern banking and finance theory to the process of management of commercial banking organizations is fundamental to the development of a strategic approach to banking operations management and hence central to any study of banking, finance and risk management. The development of an understanding of the operations and management of financial institutions is essential to the acquisition of knowledge of the institutional framework for financing economic activities and to analyze the effects of changes in the commercial banking environment on corporate financing decisions both of which are fundamental elements of banking, finance and risk management.
Traditionally, lenders have faced credit risk in the form of default by borrowers. To this date, credit risk remains major concern for lenders worldwide. The more they know about the creditworthiness of a potential borrower, the greater the chance they can maximize profits, increase market share, minimize risk, and reduce the financial provision that must be made for bad debt. This course provides fundamental understanding of the credit risk analysis process and discusses in detail, various aspects of financial statement analysis, including ratio and cash flow analysis, among others, to help in making better credit-related decisions. It also looks at various non-financial factors such as business plan, industry/sector, management, etc., that could affect the creditworthiness of the clients.
This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.

Specialization: Finance

Risk Management continues to evolve as an important field of study in finance. Corporate organizations are increasingly viewing all risks that they face in a more integrated framework than in the past. This course aims to assist the students in identifying, analyzing and managing all types of risk.
This course focuses on investment environment, various developments in the investment theory and the principles and practices of valuation. The analysis of fixed income securities, equity securities, derivative securities and other securities, such as unit trusts, are discussed. The theories, principles, and techniques of portfolio management are also presented. The topics include the portfolio investment process, asset allocation, portfolio construction, and portfolio performance evaluation.
The course focuses on the short-term financial management of a firm. The students will be expected to develop understanding of financial models to maintain the firm’s current assets and liabilities at the optimum level.
This course is designed to familiarize the students with the managerial requirements for financial data, evaluation of current techniques of statement analysis, application of analytic methods to serve financial management needs, and consequences of “Generally Accepted Accounting Principles.”

Specialization: Human Resource Management

Organizational Development and Dynamics
The course is designed to improve leadership skills for soon-to-be or new team leaders, supervisors or managers or for team leaders or those who have not previously had formal leadership or management training. Students are introduced to the various leadership and team management models used by top companies.
Managerial Skills will give students the opportunity to put into practical application some of the theoretical concepts learned in the general management subject i.e. Management Principles.
This course covers basic concepts of training, reasons for training programs, goals that drive the training process and the importance of formal training to business.

Specialization: Management

Project Management
All businesses need to focus on understanding and responding to customer needs. Total quality management, when adequately and successfully implemented, enables companies to serve their customers better and gain competitive advantage in the market place. The objective of this course is to prepare prospective managers for playing a leading role in planning for and implementing total quality management in manufacturing and service organizations.
Supply Chain Management
Logistics Management

Specialization: Management Information Technology

The growth of internet and electronic commerce has tremendously amplified the importance of database technology, knowledge, and skills. In this course students will be able to learn the basic concepts of database and data warehouse, and gain first-hand experience through developing a real world e-commerce web database application.
Whenever a business information system is developed, selected, purchased or implemented, an information Systems Analysis and Design (SA&D) effort is usually undertaken. This could be a small task or a large-scale project. This course addresses these issues at length.
This course provides insight into principles and techniques of knowledge management. As knowledge management is an integral part of day-to-day operation in support organizations, it helps solve problems and knowledge is created as a by-product of problem solving.
This course provides an in-depth knowledge of business through Internet, intranet, extra net, and electronic mail. It also covers the implementation of Enterprise Resource Planning (ERP) which supports the organization towards the paperless, cost and time saving and fast techniques of business.

Specialization: Marketing

Product Management
Retail / Wholesale Marketing
Cyber & Internet Marketing
Logistic Management

Specialization: Services Management

NGO's Management
Healthcare Services & Planning
Risk Management
Education Management

Specialization: Supply Chain Management

Provides an overview of current logistics and distribution practices. Students gain an understanding of the basic components of logistics management and the dynamics of what is considered best practice. It focuses on the complexities associated with the integrated flow of raw materials, in-process goods, finished goods, and information from point-of-origin through the production process to the end consumer.
Students through this course understand the physical supply and distribution functions in business management, including channel selection, transportation, facility location and materials management; it concentrates on the analytical and managerial methods necessary for the development and control of an integrated logistics system.
The program enables students to analyze the dynamic nature of supply chain management for products and services and addresses the impact of the global economy on the management process. The course also develops grounding in the theory of supply chain design, which includes strategies for customer service, quality, logistics, inventory management, and integrated supply chain management.
The course includes the typical operations planning and control and addresses the design of OPC system, its typical tasks, key components, and product and process issues that affect the system. Topic areas include demand management, sales and operations planning, inventory management, master production scheduling, material requirements planning, distribution requirements planning, capacity planning, production activity control, and ERP.

Program Features

Courses 22
Duration 2.5 Years
Level Graduate