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Media Management & Advertising
Master of Science in Media Management & Advertising
Graduate (18-Years Masters)HEC recognisedCareer focused
The MS in Media Management & Advertising is a future focused graduate program designed to prepare students for leadership roles in the fast changing global media and advertising industry.
2 Years
Duration
36
Credit hours
12
Courses
Overview
Programme overview
The computer science program offers foundational knowledge in programming, algorithms, and systems analysis.
Programme
Curriculum
Admissions
Admission & eligibility
Students with a 4-years undergraduate degree or 16 years of education with minimum 50% marks/CGPA 2.5 from a university recognized by the HEC are eligible to apply
Careers
Career opportunities
Professionals completing this MS program are highly sought after in Pakistan and internationally, as the demand for advanced expertise in advertising, media strategy, and brand management continues to grow. Career pathways include
Media Manager / Media Strategist
Advertising & Creative Director
Brand & Reputation Manager
Digital Marketing & Social Media Specialist
Media Entrepreneur / Startup Founder
Public Relations & Corporate Communication Specialist
Market Research & Consumer Insights Analyst
Graduates of this program are equipped to take on leadership roles in multinational advertising agencies, media houses, PR firms, FMCGs, digital marketing agencies, creative industries, and academia
Why Greenwich
Why choose this programme
Integrated Learning: Combines advertising creativity with management, research, and strategic planning
Experiential Approach: Offers internships, live campaign projects, case studies, and industry collaborations to provide real-world exposure
Future-Ready Skills: Focus on digital transformation, programmatic advertising, brand reputation, and media monetization
Industry Relevance: Designed to meet the needs of Pakistan’s growing media and advertising sector, with strong linkages to industry practice
Career Versatility: Equips students for leadership roles across creative, strategic, and managerial domains
Research & Innovation: Strong emphasis on applied research, emerging media business models, and dissertation work
Global Perspective: Courses on international advertising strategies and media systems broaden career horizons
Comprehensive curriculum integrating creativity, technology, and marketing strategies
Practical learning through internships, projects, and a capstone project
State-of-the-art facilities and access to the latest industry tools
Guidance from experienced faculty and industry professionals
Ready to begin?
Apply for Master of Science in Media Management & Advertising — Fall 2026–27. A simple, guided online application that takes under a minute.