Media Management & Advertising

Master of Science in Media Management & Advertising

Graduate (18-Years Masters)HEC recognisedCareer focused

The MS in Media Management & Advertising is a future focused graduate program designed to prepare students for leadership roles in the fast changing global media and advertising industry.

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1.5 Years

Duration

Credit hours

Courses

Overview

Programme overview

Degree programme: Master of Science in Media Management & Advertising · Duration: 1.5 years · Eligibility: 16 years of Education · Credit hours: 38 · Structure: Coursework + Project / Thesis.

Specializations include Consumer Engagement & Social CRM, Interactive Media Business Model & Monetization, Account Planning & Client Management, Global Advertising Strategy & Culture, and Strategic Brand Management.

Programme

Modules Themes (Tentative Monthly Schedule)

Specializations within Media Management & Advertising

Specializations

Consumer Engagement & Social CRM
Interactive Media Business Model & Monetization
Account Planning & Client Management
Global Advertising Strategy & Culture
Strategic Brand Management

Admissions

Admission & eligibility

16 years of Education

Careers

Career opportunities

Professionals completing this MS program are highly sought after in Pakistan and internationally, as the demand for advanced expertise in advertising, media strategy, and brand management continues to grow. Career pathways include

Media Manager / Media Strategist

Advertising & Creative Director

Brand & Reputation Manager

Digital Marketing & Social Media Specialist

Media Entrepreneur / Startup Founder

Public Relations & Corporate Communication Specialist

Market Research & Consumer Insights Analyst

Graduates of this program are equipped to take on leadership roles in multinational advertising agencies, media houses, PR firms, FMCGs, digital marketing agencies, creative industries, and academia

Why Greenwich

Why choose this programme

Integrated Learning: Combines advertising creativity with management, research, and strategic planning

Experiential Approach: Offers internships, live campaign projects, case studies, and industry collaborations to provide real world exposure

Future-Ready Skills: Focus on digital transformation, programmatic advertising, brand reputation, and media monetization

Industry Relevance: Designed to meet the needs of Pakistan’s growing media and advertising sector, with strong linkages to industry practice

Career Versatility: Equips students for leadership roles across creative, strategic, and managerial domains

Research & Innovation: Strong emphasis on applied research, emerging media business models, and dissertation work

Global Perspective: Courses on international advertising strategies and media systems broaden career horizons

Comprehensive curriculum integrating creativity, technology, and marketing strategies

Practical learning through internships, projects, and a capstone project

state of the art facilities and access to the latest industry tools

Guidance from experienced faculty and industry professionals

Ready to begin?

Apply for Master of Science in Media Management & Advertising. Fall 2026–27. A simple, guided online application that takes under a minute.

Apply now Back to ARY School of Media Studies