Bachelors of Studies in Media & Communication Studies - Advertising & Public Relations

Programme overview

The BS Media & Communication Studies (Advertising & Public Relations) program prepares students to become strategic communicators, creative thinkers, and brand-building professionals in today's rapidly evolving media landscape. The program combines a strong academic foundation in communication theories, consumer behavior, media planning, and public relations with extensive hands-on training in advertising campaigns, digital content creation, brand management, and corporate communication. Students engage in project-based learning, industry-led workshops, internships, and real-world campaign development, enabling them to apply classroom knowledge to professional practice. With a curriculum aligned to emerging trends in digital media, artificial intelligence, data-driven communication, and integrated marketing strategies, graduates are equipped to lead communication initiatives across diverse industries and global media environments

Career opportunities