Bachelors of Studies in Media & Communication Studies - Communication Design
The Bachelor of Studies (BS) in Media & Communication Studies (Communication Design) is an innovative undergraduate program offered by the Department of Media, Art, and Design. The program is designed to provide students with comprehensive knowledge and practical skills in visual communication, design principles, and creative storytelling. By blending theory with hands on practice, it prepares students to effectively convey ideas across a variety of design mediums.
Programme overview
Degree programme: BS Media & Communication Studies · Faculty: Liberal Arts & Humanities · Department: Media Art & Design · Duration: 4 years (8 semesters) · Eligibility: 12 years of education.
The Bachelor of Studies (BS) in Media & Communication Studies (Communication Design) is an innovative undergraduate program designed to provide students with comprehensive knowledge and practical skills in visual communication, design principles, and creative storytelling. By blending theory with hands on practice, it prepares students to effectively convey ideas across a variety of design mediums.
The curriculum equips students with expertise in graphic design, typography, branding, packaging, advertising, motion graphics, UI/UX design, and digital illustration. With a strong emphasis on creativity, technical proficiency, and conceptual development, students engage in real world projects, internships, and a capstone project to strengthen their professional readiness.
Curriculum
Course breakdown: General Education (34 credit hours, 15 courses) · Core Courses (84 credit hours, 28 courses) · Interdisciplinary courses (12 credit hours, 4 courses) · Internship (3 credit hours) · Capstone (3 credit hours) · Total: 136 credit hours across 49 courses.
Semester 1
- Intro to Media & Communication Studies (MJ)
- Drawing Perspectives (MJ)
- Digital Photography (MJ)
- Quantitative Reasoning-I (GE)
- Applications of Information and Communication Technologies (GE)
- Functional English (GE)
Semester 2
- Introduction to Advertising & Public Relations (MJ)
- Fundamentals of Design (MJ)
- Quantitative Reasoning-II (GE)
- Psychology (GE)
- Expository Writing (GE)
- Global Sustainability (GE)
- Fahm ul Quran-I / Ethics for Non-Muslims (GE)
Semester 3
- Graphics Design (MJ)
- Professional Communication (ID)
- Philosophy & Critical Thinking (ID)
- Foreign Language (GE)
- Religious Education / Ethics for non-Muslim students (GE)
- Pakistan Studies (GE)
- Fahm ul Quran-II / Ethics for Non-Muslims (GE)
Semester 4
- Development Support Communication (MJ)
- Motion Graphics (MJ)
- Camera & Lighting Techniques (MJ)
- Media and Communication Theories (MJ)
- Civics and Community Engagement (GE)
- Ideology and Constitution of Pakistan (GE)
- Entrepreneurship (GE)
Semester 5
- Storyboarding & Idea Development (MJ)
- Content Writing for Media & Digital Platforms (MJ)
- Video Editing & Color Grading (MJ)
- Media Ethics & Laws in Pakistan (Cyber Laws & Ethics) (MJ)
- AI & Data Analytics in Media (ID)
- Classical Drama (ID)
Semester 6
- Digital Compositing (MJ)
- Sound Designing (MJ)
- Advanced Production Techniques (MJ)
- Internship
- Typography & Calligraphy Art
- Multimedia Communication
Semester 7
- Documentary Production (MJ)
- Generative AI (MJ)
- Digital Image Manipulation
- Campaign Designing
- UI/UX Development
- Research Methodology (MJ)
Semester 8
- Media Enterprise Management
- Interaction Design
- Design and Printing Technique
- Capstone Project
Admission & eligibility
Intermediate or equivalent (12 Years of Education)
Career opportunities
Why choose this programme
Ready to begin?
Apply for Bachelors of Studies in Media & Communication Studies - Communication Design. Fall 2026–27. A simple, guided online application that takes under a minute.