Bachelors of Studies in Media & Communication Studies - Digital Media Marketing
The Bachelor of Studies in Media & Communication Studies. Digital Media Marketing is a cutting-edge undergraduate program designed to provide students with a strong foundation in digital marketing concepts, tools, and strategies essential for navigating today's fast-paced digital landscape.
Programme overview
Degree programme: BS Media & Communication Studies · Faculty: Liberal Arts & Humanities · Department: Media Art & Design · Duration: 4 years (8 semesters) · Eligibility: 12 years of education.
The Bachelor of Studies in Media & Communication Studies. Digital Media Marketing is a cutting-edge undergraduate program designed to provide students with a strong foundation in digital marketing concepts, tools, and strategies essential for navigating today's fast-paced and dynamic digital landscape.
The curriculum combines creative, technical, and strategic skills to equip students with expertise in content development, branding, social media management, web design, search engine optimization (SEO), digital advertising, and data analysis. With a strong emphasis on practical learning, students engage in hands on projects, internships, and a capstone project aimed at enhancing their professional readiness and industry adaptability.
Curriculum
Course breakdown: General Education (34 credit hours, 15 courses) · Core Courses (84 credit hours, 28 courses) · Interdisciplinary courses (12 credit hours, 4 courses) · Internship (3 credit hours) · Capstone (3 credit hours) · Total: 136 credit hours across 49 courses.
Semester 1
- Intro to Media & Communication Studies (MJ)
- Drawing Perspectives (MJ)
- Digital Photography (MJ)
- Quantitative Reasoning-I (GE)
- Applications of Information and Communication Technologies (GE)
- Functional English (GE)
Semester 2
- Introduction to Advertising & Public Relations (MJ)
- Fundamentals of Design (MJ)
- Quantitative Reasoning-II (GE)
- Psychology (GE)
- Expository Writing (GE)
- Global Sustainability (GE)
- Fahm ul Quran-I / Ethics for Non-Muslims (GE)
Semester 3
- Graphics Design (MJ)
- Professional Communication (ID)
- Philosophy & Critical Thinking (ID)
- Foreign Language (GE)
- Religious Education / Ethics for non-Muslim students (GE)
- Pakistan Studies (GE)
- Fahm ul Quran-II / Ethics for Non-Muslims (GE)
Semester 4
- Development Support Communication (MJ)
- Motion Graphics (MJ)
- Camera & Lighting Techniques (MJ)
- Media and Communication Theories (MJ)
- Civics and Community Engagement (GE)
- Ideology and Constitution of Pakistan (GE)
- Entrepreneurship (GE)
Semester 5
- Storyboarding & Idea Development (MJ)
- Content Writing for Media & Digital Platforms (MJ)
- Video Editing & Color Grading (MJ)
- Media Ethics & Laws in Pakistan (Cyber Laws & Ethics) (MJ)
- AI & Data Analytics in Media (ID)
- Classical Drama (ID)
Semester 6
- Digital Compositing (MJ)
- Sound Designing (MJ)
- Advanced Production Techniques (MJ)
- Internship
- Social Media Studies & Optimization
- Concept Development & Copy Writing
Semester 7
- Documentary Production (MJ)
- Generative AI (MJ)
- Social Media & Search Engine Marketing
- Search Engine Optimization
- UI/UX Development
- Research Methodology (MJ)
Semester 8
- Media Enterprise Management
- Web Designing
- Brand Management
- Capstone Project
Admission & eligibility
Intermediate or equivalent (12 Years of Education)
Career opportunities
Why choose this programme
Ready to begin?
Apply for Bachelors of Studies in Media & Communication Studies - Digital Media Marketing. Fall 2026–27. A simple, guided online application that takes under a minute.