Bachelor of Studies in Business Analytics
The Bachelor of Science in Business Analytics is a four year undergraduate program designed to develop analytical, statistical, and data driven decision making skills for modern business environments.
Programme overview
The Bachelor of Science in Business Analytics is a four year undergraduate program designed to develop analytical, statistical, and data driven decision making skills for modern business environments. The program integrates business knowledge with quantitative techniques, data analysis, and emerging technologies such as artificial intelligence and machine learning to solve complex organizational problems. It emphasizes the use of data for strategic planning, performance evaluation, and forecasting across industries. The curriculum combines general education, core business courses, and specialized analytics domain courses to provide a strong foundation in both business and data sciences. Graduates are prepared for roles in data analytics, business intelligence, and strategic decision making or for advanced studies in analytics and related fields.
Learning outcomes & curriculum
SEMESTER I
- Quantitative Reasoning-I
- Functional English
- Applications of Information and Communication Technologies
- Principles of Management
- Introduction to Business Analytics
- Business Law
SEMESTER II
- Quantitative Reasoning-II
- Psychology
- Expository Writing
- Global Sustainability
- Fehm-e-Quran – I (for Muslim Students)
- Organizational Behavior
- Principles of Accounting
SEMESTER III
- Foreign Language
- Pakistan Studies
- Fehm-e-Quran – II (for Muslim Students)
- Principles of Marketing
- Financial Accounting
- Business Communication
- Philosophy & Critical Thinking
SEMESTER IV
- Civics and Community Engagement
- Ideology and Constitution of Pakistan
- Entrepreneurship
- Islamic Studies (Religious Education / Ethics for non-Muslim students)
- Business Finance
- Marketing Management
- Fintech and Blockchain for Business
SEMESTER V
- Human Resource Management
- Financial Management
- Microeconomics and Macroeconomics
- Business Applications of Database Systems
- Digital Transformation and Innovation
SEMESTER VI
- Advanced Business Analytics
- Data Visualization & Business Intelligence
- Inferential Statistics
- Elective-I
- Elective-II
SEMESTER VII
- Business Research Methods
- AI in Business
- HEI Decided Core Course-VIII (Business & Management Relevant Certification)*
- Elective-III
- Elective-IV
SEMESTER VIII
- Business Applications of Machine Learning
- Elective-V
- Elective-VI
- Capstone Project
- Internship / Field Experience
Admission & eligibility
The basic eligibility requirement for admission to the Bachelor of Science in Business Analytics is a Higher Secondary School Certificate HSSC, A levels, or an equivalent qualification recognized by the IBCC, involving 12 years of schooling with a minimum of 50 percent marks
Career opportunities
Why choose this programme
The Bachelor of Science in Business Analytics at Greenwich University offers a future oriented education designed to meet the increasing demand for data driven professionals in the business world. The program equips students with strong analytical, technical, and managerial skills to interpret data and support strategic decisions. With a focus on practical tools, real world applications, and emerging technologies, students gain hands on experience in solving business problems. The curriculum aligns with global industry trends and enhances employability across multiple sectors. This program is ideal for students seeking dynamic careers in analytics, technology, and strategic business management
Ready to begin?
Apply for Bachelor of Studies in Business Analytics — Fall 2026–27. A simple, guided online application that takes under a minute.