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Liberal Arts & Creative Arts

Bachelor of Science in Digital Media Marketing

UndergraduateCareer focused
Market stories. Grow audiences.

The Bachelor of Science in Digital Media Marketing prepares students to become strategic, data-driven marketers equipped to thrive in a fast-evolving digital economy.

4 Years
Duration
127
Credit hours
46
Courses
Overview

Programme overview

The Bachelor of Science in Digital Media Marketing prepares students to become strategic, data-driven marketers equipped to thrive in a fast-evolving digital economy. The program combines strong academic foundations, future-focused thinking, and extensive hands-on experience to build professionals ready to lead brands in the digital age.

Students develop a comprehensive understanding of digital marketing principles, consumer behavior, branding, and communication strategy alongside emerging technologies. Beyond theory, they design and manage real campaigns — creating content, running social strategies, and using analytics, SEO, and paid advertising tools to measure performance and optimize results.

Programme

Curriculum

Total: 127 credit hours across 46 courses.

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Admissions

Admission & eligibility

Intermediate or equivalent (12 Years of Education)

Careers

Career opportunities

Digital marketing specialists
Brand managers
Social media strategists
Content marketers
Media planners
Campaign analysts
Advertising professionals
Why Greenwich

Why choose this programme

Industry-aligned digital marketing training within a media school environment, combining creative communication with practical campaign skills

Ready to begin?

Apply for Bachelor of Science in Digital Media Marketing. Fall 2026–27. A simple, guided online application that takes under a minute.

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Campus
DK-10 38th St, D.H.A Phase 6 Darakhshan Villas Phase 6, Karachi