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Business and Management

Bachelor of Science in Digital Business Management

UndergraduateCareer focused
Lead business in the digital era.

A four-year Bachelor of Science in Digital Business Management covering e-commerce, digital strategy, and business analytics.

4 Years
Duration
130
Credit hours
Overview

Programme overview

The Bachelor of Science in Digital Business Management equips students with the skills to design, manage, and grow digitally driven organisations, covering e-commerce, digital marketing, business analytics, and technology strategy.

Students learn to lead digital transformation initiatives and build data-informed strategies through hands-on projects and industry case studies.

Programme

Learning outcomes & curriculum

01Design and manage digital business models and e-commerce operations.
02Apply data analytics to inform business strategy.
03Lead digital transformation and change initiatives.
04Integrate emerging technologies into business processes.

Total: 130 credit hours.

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Admissions

Admission & eligibility

Intermediate or equivalent (12 Years of Education) with a minimum of 50% marks

Careers

Career opportunities

Digital business managers
E-commerce managers
Digital marketing specialists
Business analysts
Digital transformation consultants
Why Greenwich

Why choose this programme

The Bachelor of Science in Digital Business Management at Greenwich University positions graduates at the forefront of the digital economy, combining management expertise with practical digital and analytical skills

Ready to begin?

Apply for Bachelor of Science in Digital Business Management. Fall 2026–27. A simple, guided online application that takes under a minute.

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Campus
DK-10 38th St, D.H.A Phase 6 Darakhshan Villas Phase 6, Karachi