Greenwich University · Karachi, Pakistan
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BS in Tourism & Hospitality Management

Undergraduate

The Bachelor of Science in Tourism & Hospitality Management is a four-year undergraduate program designed to develop managerial, operational, and service excellence skills for the tourism and hospitality industry.

4 Years
Duration
130
Credit hours
46
Courses
Overview

Programme overview

The Bachelor of Science in Tourism & Hospitality Management is a four-year undergraduate program designed to develop managerial, operational, and service excellence skills for the tourism and hospitality industry. The program integrates business management principles with specialized knowledge in hospitality operations, tourism development, event management, and customer service. It emphasizes practical learning, cultural awareness, and the use of technology to enhance guest experiences and service quality. The curriculum combines general education, core business courses, and specialized tourism and hospitality domain courses to prepare graduates for dynamic service environments. Graduates are equipped to work in hotels, travel and tourism organizations, and hospitality enterprises or pursue advanced studies in related disciplines.

Programme

Learning outcomes & curriculum

01Demonstrate comprehensive knowledge of tourism systems, hospitality operations, and service management
02Apply management principles to enhance service quality and operational efficiency in hospitality organizations
03Analyze tourism trends and develop strategies for sustainable tourism development
04Communicate effectively with diverse customers and stakeholders in service environments
05Exhibit professionalism, cultural awareness, and ethical practices in tourism and hospitality contexts

Module 1

  • Tourism Economics
  • Cultural & Heritage Toursim
  • Financial Management
  • Principles of Marketing
  • Sustainable Tourism Development & Policy
  • Principles of Management

Module 2

  • Event Management
  • Foreign Language
  • Eco Tourism and Adventure Tourism
  • Tourism & Hospitality Laws & Ethics
  • Tourism Marketing & Digital Promotion
  • Psychology

Module 3

  • Leadership and Team Management in Tourism
  • Smart Tourism and Emerging Technologies
  • Emerging Trends & E Commerce in Digital Era
  • Crisis Management in Hospitality and Tourism
  • Social Media and Influencer Marketing in Tourism

Module 4

  • Digital Business Management & Emerging Technologies
  • Field Experience
  • Luxury Tourism & Global market Trends

Module 5

  • Artificial Intelligence in Tourism and Hospitality
  • Capstone Project
  • Wellness and Health Tourism
  • Heritage & Cultural Tourism Management
Admissions

Admission & eligibility

The basic eligibility requirement for admission to the Bachelor of Science in Tourism & Hospitality Management is a Higher Secondary School Certificate HSSC, A levels, or an equivalent qualification recognized by the IBCC, involving 12 years of schooling with a minimum of 50 percent marks

Careers

Career opportunities

Opportunities in hotels, resorts, and hospitality service organizations
Roles in travel agencies, tour operations, and destination management companies
Positions in event management, airline services, and customer experience management
Employment in tourism development authorities, NGOs, and cultural organizations
Career opportunities in international hospitality chains and global tourism markets
Why Greenwich

Why choose this programme

The Bachelor of Science in Tourism & Hospitality Management at Greenwich University offers a dynamic and service-oriented education aligned with the growing global tourism industry. The program equips students with managerial and interpersonal skills required to deliver high quality hospitality services and manage tourism operations effectively. With a strong focus on practical exposure, customer experience, and global standards, students gain industry relevant competencies. The curriculum supports career development in both local and international hospitality sectors. This program is ideal for students seeking exciting careers in tourism, hospitality, and service management industries

Ready to begin?

Apply for BS in Tourism & Hospitality Management — Fall 2026–27. A simple, guided online application that takes under a minute.