Bachelor of Business Administration (BBA)
The Bachelor of Business Administration (BBA) is a four-year undergraduate degree program designed to equip students with a strong foundation in business and management principles. The program integrates theoretical knowledge with practical applications to prepare students for the dynamic and competitive global business environment.
Programme overview
The Bachelor of Business Administration (BBA) is a four-year undergraduate degree program designed to equip students with a strong foundation in business and management principles. The program integrates theoretical knowledge with practical applications to prepare students for the dynamic and competitive global business environment. The BBA curriculum encompasses a broad spectrum of general education, core business areas, including accounting, finance, marketing, and human resource management, as well as interdisciplinary courses. Emphasis is also placed on developing analytical thinking, problem-solving abilities, ethical decision-making, leadership skills, and an entrepreneurial mindset. General education courses promote holistic development and a broader understanding of the social, economic, and technological forces shaping the modern world. Interdisciplinary courses integrate knowledge from multiple disciplines, helping students see the “big picture” and understand the interconnectedness of ideas. These courses combine different fields, which lead to novel insights and creative thinking. Collectively, the BBA program is designed to prepare graduates for entry-level managerial roles in public and private sector organizations, to start their own businesses or expand existing family businesses, or to pursue advanced studies in business and management. It develops competent and socially responsible business professionals, fosters innovation and critical thinking in managerial decision-making, and encourages the application of business knowledge in real-word settings through internships, projects, and case studies.
Learning outcomes & curriculum
Foundation Module
- GBGM 300: General Mathematics
- GHPG 300: Personality Grooming
- GHOC 300: Oral Communication
- GHGE 300: General English
Module 1
- GBBA 311: Introducation to Business Analytics
- GBBL 312: Business Law
- GCIC 313: Applications of Information & Communication Technologies
- GBPM 314: Principles of Management
- GHFE 315: Functional English
- GRQR 316: Quantitative Reasoning I
Module 2
- GHPY 321: Psychology
- GHEW 322: Expository Writing [GHEE 315
- GHGS 323: Global Sustainability
- GHFQ 324: Fehm-e-Quran I
- GBOB 325: organizational Behavior [GBPM 314]
- GRQR 326: Quantitative Reasoning 11 [GRQR 316]
- GBPA 327: Principles of Accounting
Module 3
- GHFL 431: Foreign Language
- GHRE 432: Religious Education
- GHPH 433: Philosophy & Critical Thinking
- GHFQ 434: Fehm-e-Quran 11 [GHFQ 324]
- GHPS 435: Pakistan studies
- GBFA 436: Financial Accounting [GBPA 327]
- GHPC 437: Professional Communication
Module 4
- GHCC 441: Civics & Community Engagement
- GHIP 442: Ideology & Constitution of Pakistan
- GBEP 443: Entrepreneurship
- GBBF 444: Business Finance [GBFA 436]
- GBFT 445: Fintech & Blockchain for Business
- GBPM 446: Operations & Production Management
- GBPM 447: Principles of Marketing
Module 5
- GBIS 554: Inferential Statistics [GRQR 326]
- GBMM 551 : Marketing Management [GBPM 447]
- GBFM 552: Financial Management [GBBF 444]
- GBHR 553: Human Resource Management [GBOB 325]
- GBIB 555: International Business
Module 6
- GBHR 562: Microeconomics & Mancroeconomics
- GBEP 564: Supply Chain Management [GBIB 555]
- GBET 565: E-commerce & Digital Business [GBFT 445]
- GBEC 691 : Elective Course I (Specialization)
- GBEC 692: Elective Course II (Specialization)
Module 7
- GBRM 671 : Business Research Methods
- GBAI 672: A1 in Business
- GBRC 673: Business & Management Relevant Certification
- GBEC 693: Elective Course III (Specialization)
- GBEC 694: Elective Course IV (Specialization)
Module 8
- GCPJ 681: Capstone Project
- GCFE 682: Field Experience
- GBSM 683: Strategic Management [GBMM 551]
- GBEC 695: Elective Course V (Specialization)
- GBEC 696: Elective Course VI (Specialization)
Admission & eligibility
The basic eligibility requirement for admission to the Bachelor of Business Administration (BBA) Program is a Higher Secondary School Certificate (HSSC), A-levels, or an equivalent qualification recognized by the IBCC, involving 12 years of schooling with min 50% marks
Career opportunities
Ready to begin?
Apply for Bachelor of Business Administration (BBA) — Fall 2026–27. A simple, guided online application that takes under a minute.

