Bachelor of Business Administration (BBA)
The Bachelor of Business Administration (BBA) is a four year undergraduate degree program designed to equip students with a strong foundation in business and management principles. The program integrates theoretical knowledge with practical applications to prepare students for the dynamic and competitive global business environment.
Programme overview
The Bachelor of Business Administration (BBA) is a four year undergraduate degree program designed to equip students with a strong foundation in business and management principles. The program integrates theoretical knowledge with practical applications to prepare students for the dynamic and competitive global business environment. The BBA curriculum encompasses a broad spectrum of general education, core business areas, including accounting, finance, marketing, and human resource management, as well as interdisciplinary courses. Emphasis is also placed on developing analytical thinking, problem solving abilities, ethical decision making, leadership skills, and an entrepreneurial mindset. General education courses promote holistic development and a broader understanding of the social, economic, and technological forces shaping the modern world. Interdisciplinary courses integrate knowledge from multiple disciplines, helping students see the “big picture” and understand the interconnectedness of ideas. These courses combine different fields, which lead to novel insights and creative thinking. Collectively, the BBA program is designed to prepare graduates for entry level managerial roles in public and private sector organizations, to start their own businesses or expand existing family businesses, or to pursue advanced studies in business and management. It develops competent and socially responsible business professionals, fosters innovation and critical thinking in managerial decision making, and encourages the application of business knowledge in real-word settings through internships, projects, and case studies.
Learning outcomes & curriculum
Applicable since Fall 2026–27. Batch 85, 4 years, 46 courses, 130 credit hours. General Education 15 courses (34 CH), Interdisciplinary 4 courses (12 CH), Core 20 courses (60 CH), Electives 6 courses (18 CH), Capstone 3 CH, and Internship 3 CH. Credit hours are in parentheses. Codes in square brackets are prerequisites.
Foundation Module
- GBGM 300: General Mathematics
- GHGE 300: General English
- GHOC 300: Oral Communication
- GHPG 300: Personality Grooming
Module 1
- GBBA 311: Introduction to Business Analytics (3)
- GBBL 312: Business Law (3)
- GCIC 313: Applications of Information & Communication Technologies (3)
- GBPM 314: Principles of Management (3)
- GHFE 315: Functional English (3)
- GRQR 316: Quantitative Reasoning I (3)
Module 2
- GHPY 321: Psychology (2)
- GHEW 322: Expository Writing (3) [GHFE 315]
- GHGS 323: Global Sustainability (3)
- GHFQ 324: Fehm-e-Quran I (1)
- GBOB 325: Organizational Behavior (3) [GBPM 314]
- GRQR 326: Quantitative Reasoning II (3) [GRQR 316]
- GBPA 327: Principles of Accounting (3)
Module 3
- GHFL 431: Foreign Language (2)
- GHRE 432: Religious Education (2)
- GHPH 433: Philosophy & Critical Thinking (3)
- GHFQ 434: Fehm-e-Quran II (1) [GHFQ 324]
- GHPS 435: Pakistan Studies (2)
- GBFA 436: Financial Accounting (3) [GBPA 327]
- GHPC 437: Professional Communication (3)
Module 4
- GHCC 441: Civics & Community Engagement (2)
- GHIP 442: Ideology & Constitution of Pakistan (2)
- GBEP 443: Entrepreneurship (2)
- GBBF 444: Business Finance (3) [GBFA 436]
- GBFT 445: Fintech & Blockchain for Business (3)
- GBPM 446: Operations & Production Management (3)
- GBPM 447: Principles of Marketing (3)
Module 5
- GBMM 551: Marketing Management (3) [GBPM 447]
- GBFM 552: Financial Management (3) [GBBF 444]
- GBHR 553: Human Resource Management (3) [GBOB 325]
- GBIS 554: Inferential Statistics (3) [GRQR 326]
- GBIB 555: International Business (3)
Module 6
- GBHR 562: Microeconomics & Macroeconomics (3)
- GBEP 564: Supply Chain Management (3) [GBIB 555]
- GBET 565: E-Commerce & Digital Business (3) [GBFT 445]
- GBEL 691: Elective Course I (Specialization) (3)
- GBEL 692: Elective Course II (Specialization) (3)
Module 7
- GBRM 671: Business Research Methods (3)
- GBAI 672: AI in Business (3)
- GBRC 673: Business & Management Relevant Certification (3)
- GBEL 693: Elective Course III (Specialization) (3)
- GBEL 694: Elective Course IV (Specialization) (3)
Module 8
- GCPJ 681: Capstone Project (3)
- GCFE 682: Field Experience (3)
- GBSM 683: Strategic Management (3) [GBMM 551]
- GBEL 695: Elective Course V (Specialization) (3)
- GBEL 696: Elective Course VI (Specialization) (3)
Specialization: Business Analytics
- GBBA 691: Big Data Analytics (3)
- GBBA 692: Data Governance and Ethics (3)
- GBBA 693: Marketing Analytics (3)
- GBBA 694: Financial Analytic (3)
- GBBA 695: Applications of Artificial Intelligence in Business Administration (3)
- GBBA 696: Business Analytics and Decision Science (3)
- GBBA 697: Database Management Systems (3)
- GBBA 698: Data Mining for Business Intelligence (3)
- GBBA 699: Predictive Analytics and Forecasting (3)
Specialization: Digital Business & E-Commerce
- GBBE 691: Artificial Intelligence in Digital Marketing (3)
- GBBE 692: Blockchain for E-Commerce (3)
- GBBE 693: Business Model Innovation in the Digital Age (3)
- GBBE 694: Customer Relationship Management (CRM) Systems (3)
- GBBE 695: Cybersecurity and Legal Issues in E-Business (3)
- GBBE 696: Data-Driven Decision Making for E-Business (3)
Specialization: Entrepreneurship
- GBEP 691: SMEs Management (3)
- GBEP 692: Entrepreneurial Thinking and Mindset (3)
- GBEP 693: Family Business Management (3)
- GBEP 694: Technopreneurship (3)
- GBEP 695: Legal and Regulatory aspects of startups (3)
- GBEP 696: Startup Financing and Venture Capital (3)
Specialization: Finance
- GBEF 691: Algorithmic and Quantitative Trading (3)
- GBEF 692: Analysis of Financial Statements (3)
- GBEF 693: Blockchain for Finance (3)
- GBEF 694: Corporate Finance (3)
- GBEF 695: Financial Derivatives (3)
- GBEF 696: Financial Institutions Management (3)
Specialization: Human Resource Management
- GBHR 691: AI in HRM (3)
- GBHR 692: Compensation and Benefits Management (3)
- GBHR 693: Cross-Cultural and International HRM (3)
- GBHR 694: Data-driven Decision-making in HR (3)
- GBHR 695: Digital HR Transformation (3)
- GBHR 696: Employee Engagement (3)
Specialization: Islamic Banking & Finance
- GBIB 691: Islamic Banking Financing Products (3)
- GBIB 692: Islamic Law of Sales & Contract (3)
- GBIB 693: Pool Management in Islamic Banking (3)
- GBIB 694: Islamic Banking Deposit Products & Treasury Operations (3)
- GBIB 695: Islamic Financial Institutions & Markets (3)
- GBIB 696: Takaful Practices in Islamic Finance (3)
Specialization: Marketing
- GBMK 691: Advertising and promotional strategies (3)
- GBMK 692: Brand Management (3)
- GBMK 693: Consumer Behavior (3)
- GBMK 694: Customer Relationship Management (3)
- GBMK 695: Digital Marketing (3)
- GBMK 696: Digital and Social Media Marketing (3)
Specialization: Project Management
- GBPM 691: Project Planning, Execution & Control (3)
- GBPM 692: Project Feasibility Analysis (3)
- GBPM 693: Project Management Information Systems (3)
- GBPM 694: Business Ethics and Governance (3)
- GBPM 695: Quality Management (3)
- GBPM 696: Green Marketing & Branding (3)
Specialization: Supply Chain Management
- GBSC 691: Contemporary Issues in Supply Chain Management (3)
- GBSC 692: Customer Relationship Management (3)
- GBSC 693: Supplier Relationship Management (3)
- GBSC 694: Demand Planning & Forecasting (3)
- GBSC 695: Procurement Management (3)
- GBSC 696: Shipping, Freight & Port Management (3)
Admission & eligibility
The basic eligibility requirement for admission to the Bachelor of Business Administration (BBA) Program is a Higher Secondary School Certificate (HSSC), A-levels, or an equivalent qualification recognized by the IBCC, involving 12 years of schooling with min 50% marks
Career opportunities
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